Article Marketing - Having Useful Links Back to You

Do you think article marketing is just about getting links back to your site? At first, this could really be the main purpose of having your articles published to article directories or ezines. But then more than this reason, you should also need to consider many factors.

First, you just do not put in information that is useless to your readers. As much as possible, everything should be helpful to your audience so that they would be able to read up to the end of your article and further more up to the resource box.

Second, write as if you are conversing with a friend. Pure information that are written in a boring mode will surely shun away the traffic you wanted. That link that is provided on your resource box will not serve its purpose if people will not read your boring article. Liven up a bit and be conversational with your article.

Third, use a catchy title. This is the icing of the article. If this icing tastes yummy, then you can expect that the whole cake will be eaten. Your title is the deciding factor. Give your readers the reason to read the entire article.

All of these factors will actually lead to having that link being used by your readers. You need to make sure that your article will be read and would serve its main purpose of advertising your site. With this link, you would get to achieve a profit that you never expected would be the result of article marketing.

Want to learn more about it? Download the free ebook, Steps to Article Marketing Success.