Search Engine Optimization Tips

Search Engine Marketing (SEM) is a collection of marketing methods to increase the visibility of your website in the searched pages. One is Search Engine Optimization which helps improve rankings of your website, for relevant keywords or keyword phrases in search results by improvising upon your web site's structure and content. Pay per click advertising uses paidup search engine listings to drive traffic to your web site. Here you have to bid for your search terms, and the search engine then ranks based on a competitive auction. Paid inclusion guarantees that your website is included in the search engine's natural listings. But starting 2006 the leading search engine Google has discontinued this service.

In order for websites to be noticed by the search engines, different techniques are used, the most common being the use of Metatags, whichgive you a limited ability to control how your web pages are described by some search engines and most importantly these metatag descriptions are not seen by those viewing your pages in browsers. Once listed, the starting lines of the page's description are taken from these metatags, and the remaining portion is drawn from the body copy of the page itself.

Another important parameter is the Keyword Density, which is the ratio of the number of occurrences of a particular keyword or phrase to the total number of words in a page. The higher the number of occurrences of the keyword or phrases higher is its search engine ranking, but if repeated too often then it results in the page being penalized for spamming.

Patented by the founders of Google, Larry Page and Sergrey Brin in 1998, PageRank continues to provide the basis for all of Google's web search tools. It interprets a hyperlink from website X to website Y as a vote, by website X for website Y. But, it doesn't just weigh the number of backlinks a website/page receives; it also analyzes the very page that provides the link. Links by sites that are themselves "important" weigh more heavily and help to make other sites "important".

You may also try out interesting tools pagerank www.webhosting4all.co.uk for more relevant search results, keyword rich and written precisely to your keyword specific choices and also provides software for building backlinks to your site from exceedingly high rated sites, and keeps you posted to remote blogs all over the web for maximum exposure as well as important logistics in the eyes of the search engines for optimization.

Alevoor Rajagopal is an MBA and an industry reputed copywriting and SEO consultant.

Test your web marketing efficiency at web copy techniques.