Sunday, June 8, 2008

Article Marketing & Submission - How to Write a Really Bad Resource Box for Your Articles

Do you know how to write a really bad resource box for your articles? Well you will after reading and using this article.

Bad resource box tips

As an article writing and marketing coach I've seen some pretty bad resource boxes. Here are a few tips so you too can write a really bad resource box.

Tip 1 -- no resource box -- believe it or not I've seen people leave the resource box blank. Nothing. Nada. Zip.

Solution -- at least get something in there.

Tip 2 -- your virtual ego wall -- write down every accomplishment you've ever made. List your degrees, books written, and how much your parents really like you.

Solution -- the resource box is not about you. A great resource box is all about the reader and what's in it for them.

Tip 3 -- convince the reader you are an expert -- talk about all your years experience and how you are in the expert in this area.

Solution -- if you have not convinced the reader that you are an expert in your article, it's way too late to do it now. Again, resource box is not about you it's about your reader.

Tip 4 -- do not ask the reader to do anything. I fail to take someone who has just read information from you and invite them to do anything else at all.

Solution -- create compelling call to action that takes the reader by the hand and not only asks them shows them what to do next.

Tip 5 -- do not include any active links back to your website or blog. Treat the reader like someone watching the final episode of the Sopranos and just leave them hanging.

Solution -- include at least one active link back to your website or blog so the reader can engage you further.

Follow these tips and you too can create bad resource box is when writing your articles.

Thanks for playing with me in this article. Would you like free access to two of my Article Writing Templates? You can download them by going to http://www.TheArticleGuy.com/bonustemplates.htm

Would you like to get in on our free weekly Article Guy TeleSeminars? Visit http://www.TheArticleGuyTeleSeminars.com to get started today!

From Jeff Herring - The Article Guy

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