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Key words are the magic players who let search engines to recognize your website and take your website to higher rankings. Key words are the single or multiple words that describe the content of your website most appropriately and relevantly. When you select keywords, you must do it very carefully and intelligently following the guidelines that I provide in this post.

There are few tools in the internet where you can find keywords. Two of them are keyworddiscovery and free tools in seobook dot com. The keyworddiscovery dot com asks for purchasing their service but also provides a free trial where you can register with an email. The free trial only allows limited number of keyword searches per day. But if you can create few email accounts and register in keyworddiscovery dot com, you can easily avoid this limitation. SEO tools in seobook dot com are absolutely free and they were designed by the father in SEO, one of my favorite, AARON MATTHEW WALL. These tools are highly used and trusted by many SEO guys around the world. If you have money to spend, there are hundreds of sophisticated and automated SEO software to be sold. But I personally feel that the free tools I provided are quite enough to SEO your website. All you have to do is thinking of a keyword or few keywords which describes the content of your website or webpage best. Then search them with an above mentioned tool and check the number of searches. You have to find your keyword or number of keywords in a way that they have the highest number of searches.

It is a better approach if you can have a keyword phrase than a single keyword. Because it is proved that the keyword phrases are more productive compared to a single keyword. For an example, let's assume that your website is about webhosting and the keywords you found are "web hosting", "cheap hosting" and reliable hosting", you can make a phrase as "cheap reliable web hosting". Never use a single key word or phrase for multiple pages. Always try to use a different keyword phrase for each webpage. Otherwise you will lose the quality and productivity of the SEO. Never use more than two primary and few secondary keyword phrases. I will let you how to and where to put these primary and secondary keywords in the coming posts.

If your website has more than hundred pages, make sure that all your pages convey the main theme and niche of your website. Each page must have a unique content and it should be informative and useful for your visitors and customers. As I mentioned earlier, you must have separate keyword phrases for each page. Always make sure that you select the best keyword phrase for each page.

If there are dynamically generated web pages in your website, you should find a technique to add the keyword phrase suitable for each page. For an example, if you provide a customized search option in your website, the result page will differ according to the search parameters. Then you have to define keywords for each criterion and add it in the programming level of the website. The most important thing you must understand is, the best keyword phrase you found for a page might not be the best after few months. You must do keyword research few times per year if you maintain a high productivity in your SEO effort. In the next post I will explain you about the webpage optimization and homepage optimization.

Sampath Wijeratne is the administrator and main contributor of http://www.best-internet-guide.com which provides information on various topics related to the internet with free of charge. It also provide RSS subscription through a RSS link and by email. You will find more related articles in his website.