Article Marketing Make It Easy On The Reader

Article writing is hard work, so you need to ensure that the reader actually gets to read your article. Why because an easily read article gets spread around the internet like wild fire and is your perfect viral marketing process.

Make it easy to read: Most computer based readers scan a web page or email searching for the information that they need, so you need to help them:

* Have an eye catching, descriptive title.

* Have lots of sub titles just like in the article.

* Use bullet points to make it quick and easy to assimilate the information.

* Get to the point quickly.

* Use easy to understand, jargon free, wording.

* Introduce your article with a short and interesting opening paragraph.

* End your article with a good conclusion.

* Leave them wanting more information and use your resource box to show them where to get it.

Make it easy to use: Getting your article read is one thing, but you also want it to be published by as many people as possible. Heres some salient points:

* Make it the right length under 350 words for ezines, under 750 words for web pages and under 1250 words to be included in ebooks.

* Make it grammatically correct and ensure you spell check. Best to use American spelling even though the Brits invented the language!

* Make it interesting, humorous or contentious or all three if you can.

* Dont ramble get to the point, expand on the information and close the discussion.

* Write as if you are writing for one eager to learn person keep it personable.

* Dont include words that are likely to trigger spam busters.

* Make it relevant, useful and your own work!

So good luck in your article marketing.

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Copyright 2006 Biz Guru Services Ltd

Lee Lister writes as The Biz Guru, for a number of web sites including her http://www.clikks.com where she sells her informational products. With over 20 years management and business consultancy experience with businesses large and small as well as being a serial entrepreneur, she now helps others set up, develop and market their businesses.

If you would like more help and assistance in setting up your Article Writing Viral Marketing then visit http://www.clickingbusiness.com for advice, assistance and some great products such as our Article Writing PowerPack.

This article may be freely distributed if this resource box stays attached.
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