Saturday, May 17, 2008

Article Marketing - Why Should You Use It?

Writing 300 400 word articles and submitting them to multiple article directories allowing other publishers to make use of them on their own websites or in publications is easy, fun, and profitable.

Allowing others to use your articles not only gives the publishers free content, it gives you free advertising and more traffic back to your own website. You can benefit in the short term because publication on websites, in ezines and newsletters can give you instant traffic. In the mean time your articles will remain on the article directories. When people do searches on Google or any of the other search engines they use keywords. Should those keywords be relevant to an article that you have written your article may be returned by the search engine long after they are no longer they are no longer on websites or in ezines.

Submit your articles to as many article directories as you can. The chances of readers clicking through to your website increases exponentially as you increase the number of article directories to which your work is submitted

Writing articles in your chosen niche will build your personal credibility. In time you will become known as an expert and your name will be recognized as people begin to read more of your articles. With credibility comes trust. With trust comes higher sales volume. Building your credibility will also allow you to begin to market products of higher value. If you were purchasing a vacuum cleaner and were given two choices, the first being a generic model from your local Wal-Mart, and the second a Kirby. Both products are selling for the exact same price. Which would you choose? Most people would choose the Kirby because it is a name they recognize. The same holds true in article marketing. When people begin to recognize your name you will see your sales increase

Using Article Marketing can improve the ranking of your own website based on the increased number of links back to your site from the publishers of your articles and the article banks themselves. Improved page ranking will get your site moved up farther in the search engine results. Appearing higher in search engine results equates to more sales.

Would you like to know how to use Article Marketing to drive traffic to your website?

Get my complimentary Report HERE and start the stampede today!

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