Does Article Marketing Work?

Article marketing is a very popular method of advertising your online business. The idea is you write a bunch of informative articles on some aspect of your business and the distribute these articles on the internet.

A lot of internet marketers and affiliate marketers have dabbled in article marketing at some stage in there careers. A large proportion of these people have given up because they have not seen the results that they expected from article marketing.

So why are all these people failing? And why is there still a lot of enthusiasm for article marketing.

The simple answers is Article marketing works but only if done right.

And what is the right way to approach article marketing.

Article content The articles you write should be original and should contain interesting, useful information that will engage and intrigue your readers. Get into the mind of your prospective readers and hopefully future customers and try and see things from their perspective. Give them information that you know they want, rather than information you feel like giving them.

Make your article so full of great information that it becomes a reference for whatever it is you are writing about.

Rehashed content will only put people off. If your article is saying the same thing that hundreds of other articles have said, you appear stale and your readers may get the impression that your business is a 'me too' business.

No original ideas

Aim to keep your articles fresh and informative.

Article frequency:

Article marketing is only as effective as the reach of your articles.

If you post an article once a week and your article is taken up by 10 websites, at the end of a month you have 40 representations on the internet.

If however you post an article a day on the internet and the take up rate by other webmasters is still 10 per article, you suddenly have a web exposure of 300. The reach of 300 websites displaying an article of yours is by far greater than the reach of 40 websites. If you are considering article marketing, you need to be prepared to post at least one content rich, original article every single day.

Article Format:

Articles written for article marketing purposes must apply search engine optimization methods. This is important so that your articles rank high with the search engines.

Also you need to pay attention to the different parts of your articles. The headline must be a good attention grabbing headline, your body must be well thought out and your bio box must be carefully worded to increase your click through rate

More details will be provided in the next part of this series.

Affiliate Marketing Tips and Affiliate Marketing Guide at http://www.affiliatemarketingintro.com