Wednesday, May 7, 2008

Article Marketing Vs Traditional Methods Of Internet Advertising

In this article I would like to compare article marketing with other methods of internet advertising. The main reason for this is that traffic is the lifeblood of your internet business. Without traffic you cannot succeed.

Article marketing is my favourite form of generating traffic to my website. The main reason for this is that it is free. So I do not have to spend any money and whatever I money I make it is complete profit.

However, it is wise to always diversify your strategies. If for some reason one of your strategies is not working then you have a few others that will be and generating income for you.

I am a full time internet marketer so running my business is a very serious thing. If it is not generating money then I will not have money to buy food.

Originally I built my business with free advertising like search engines and article marketing. Now I have started marketing using safelists, co-registration, ppc and email marketing.

Each method takes a lot of work to get it to work. You need to track and test everything so that you maximize your earning. However, once you get one method to work you continually do it to grow your business and focus on the next.

This is the plan of action I suggest that you take. Use article marketing as a strong base. It will get you good search engine rankings and build your credibility as an expert in your specific niche market. Also as your articles become viral you will get traffic from many different sources. As you start making money reinvest a large part of those profits that you are making into paid advertising. So that one day if there is a big algorithm change on search engines you will not go out of business.

Are you really interested in driving massive traffic to your website?

Here's the answer:

Secrets Of Article Marketing - Download your free ebook now.

Mark Abrahams is a full time internet marketer who has helped others to earn a living online.

Simple Internet Marketing Secret Blasts Your Response - Without Anyone Reading Your Sales Pitch

Recently I was doing a marketing consultation with a woman who wanted to know how she could multiply the sales of her online promotions.

She had seen some of the tricks I use, and wanted to know if I had any ideas she could apply to her own products and services.

Here's what I told her:

I said, one of the reasons my sites are so successful is not because I'm a genius or anything like that. No, it's because I supplement my sales letters with audio.

In other words, you read my ads, then you have an option to listen to an interview on the subject. Doing so always blasts my response, without exception.

And so I advised her to capture her passion for what she is selling on audio, by getting someone to interview her, and then put it on her site.

I know it sounds simple, but it works like gangbusters. Ill give you an example.

I got an email this morning from a guy who had heard one of my interviews several months ago. He never read the sales letter, he just listened to the audio download. He heard me interviewing the author of a product I am selling and wanted to buy it.

He heard the passion and feeling in our voices. It wasn't a sales pitch. Yes, we mentioned the product. But more importantly, we talked about what the product does. When the author got going, he couldn't stop talking about it. His passion came through and people listening can hear the sincerity.

People feel like they are being "let in" on something fascinating. And not being bombarded with hype and huge claims. Try it yourself and see what happens. I think you will be pleasantly surprised by the results.

Just remember, the idea here is to add audio recordings to your online promotions or your site that are designed to sell -- but are not a flat out pitch.

Michael Senoff is a sought-after Internet marketer, interviewer and business coach with more than 50,000 students on four continents. He is also an expert on showing people how to create their own high ticket information products from scratch using just your telephone. For a 100% FREE REPORT that reveals how you can take your own ordinary book, e-book or even a concept and turn it into a information product you can sell for up to $3,900 or more go to: http://hardtofindseminars.com/Audio_Marketing_Service.htm

Article Marketing Ideas For Online Income Business Success

The most popular place to first start distributing articles is of course to the article directories. Whilst this is a proven method to build back links to your online income business website as well as generate free traffic there are other ways to spread your articles far and wide over the internet.

Be sure, prior to submitting your articles, to include the resource box at the end of your article as this will not only provide another valuable back link to your site but is also a form of free advertising for your online income business. It is also a good idea to put your publishing guidelines in your resource box as well i.e. "You are welcome to publish my article provided you include the resource box with links intact."

Let`s start off by doing a search for the terms e-zines and article publishing websites as you will be sure to find many links on these sites to submit your articles.

Create a free e-book with all your own articles and offer it on your website as a freebie, or give it away to your newsletter sign-ups. You can get even more free advertising by adding your own online income business advert to the e-book as well.

Adding an article directory to your own website will encourage visitors who are looking for free content for their own websites.

Submit your articles to print publications that pay for submissions and earn extra online income by becoming a freelance writer.

Create a free report on internet marketing or online income businesses and include a few of your related articles and give it away as a bonus to those who purchase a product or service from you?

What about considering publishing a book containing all the articles you have written and selling the book from your website?

Gain huge exposure by offering other webmasters the opportunity to get an instant article directory by linking to yours. This could also increase the traffic to your website.

Submit your articles to related online communities, such as newsgroups, forums and email discussion lists as this will attract a huge amount of free advertising to your online income business.

Try searching using your own main keywords and have a look through the authority sites in the top rankings and you may well find an invitation to submit your articles to them. Some of these sites also have their own forum with an article marketing section.

Be sure to advise others that they are welcome to include your articles in their free e-books. This really is free advertising as you don't even need to promote the e-book.

You could also set up a campaign in your auto-responder offering a weekly article to your website visitors and include your online income business email advert with each article.

As you can see there are so many ways to use your articles to build back links and generate free traffic to your online income business and that is what makes it such a worthwhile and successful internet marketing tool.

Cynthia Minnaar is the owner of http://www.cyns-home-biz.com Subscribe to her Free Online Home Business Ideas Newsletter and learn how to start and build a successful online income business. Have a peek at the free internet income training included in the newsletter subscription. You may publish my article if you include the bio.

Best Article Marketing - Announcing 4 Secrets to Advance with Article Marketing

If you want to advance in article marketing, you need to be more aggressive in publishing your article online. Don't be contented with article submission sites. To create more inbound links for your website, you can also post your articles to your blog, websites, forums, or compile them to create an ebook.

Looking for other secrets to advance with article marketing? Read on!

1. Make use of killer titles. Articles with boring titles seldom create interest online because people automatically think that if your titles are not good enough, your articles are not worth reading so why should they bother and check out your content? Avoid this from happening by making your titles striking and attention-grabbing. It would also help to incorporate keywords on your headlines to make your articles highly searchable online.

2. Inform before your advertise. Impart some of your knowledge that you think will be valuable and useful to your readers. Make sure that the information you include in your content can help you establish your expertise on your chosen niche. When you are able to educate or help people, it would be easier to convince them to visit your website and join your newsletters.

3. Use compelling resource box. To increase your conversation rate, you have to make your resource box attention-grabbing and enticing. Communicate your expertise, the problems that you solve and your desire to help. Don't forget to include your website's URL and the reasons why readers should click on it.

4. Make your articles scannable. When people open an article that's made up of lengthy paragraphs and barely contain page breaks, they are most likely to close it and move to other articles that are easy on the eyes. Online users prefer articles that are easily to skim through so they can quickly find specific information that they need. To help them out, make your articles scannable by using sub headings, bullet points, and numbered list when appropriate.

To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

Article Marketing - How to Create a Resource Box That Makes Visitors Take Action

Your resource box is the only place in your article you can actively promote yourself and what you want to offer. Therefore give some thought to what action you want your reader to take and you will be handsomely rewarded.

Purpose of the article resource box

After providing valuable information in your article, your reader's mind will be well prepared for your offer at the end of the article. Your article is where you give free information that serves the needs of your customer. Your resource box is the only place where you are allowed to take something from them. This is a natural give and take scenario. If you have provided an excellent, value oriented article your visitor will be happy to respond to your offer.

Steps to create an effective article resource box

The resource box should only be a maximum length of 6 lines. If it is longer than that visitors may not make the effort to read it and move on.

1. Include your full name

Readers want to know who wrote the article so this is an opportunity to say who you are and why you are an authority on the subject (see resource box below). If you don't include your name you lose the chance of branding your name to your business and missing out on the chance of building your business reputation.

2. Include your web site address

Readers will check out your web site address to see what you are offering and what business you have. Make sure you write the whole address ie http://www.domain.com This not only helps your visitors to just copy and paste the address into their browser but most article directories will automatically make this a live link. If you don't write the complete address the link will not be live.

Tip

Use anchor text in your resource box. Most article directories allow you to include 2 web site addresses in the resource box. Display your full web site address

and also insert it in your anchor text to boost the link popularity to your web site.

3. Include your offer

The offer in your resource box should take them to your web site where you expand its promotion. Use 2-3 lines to promote your offer. Examples of different items you can include for the offer in the resource box are: free ebook, short report, e-course, or newsletter subscription.

Tip

The advantage of a newsletter subscription is that you can send multiple offers to the same person over a long period of time. People don't often respond the first time, so offering it several times allows them to make an informed decision. The downside of a one time offer is that you only get one chance to make your pitch.

4. Include a call to action

After pitching your offer, ask your reader to take action ie visit your web site and subscribe to your newsletter. Offering several calls to action will only confuse them and cause inaction through indecision. Keep your resource box simple so it's clear what you want them to do.

Tip

Apart from your main web site address, you may want to include the address to your subscription page or blog. This has the advantage of getting two inbound links to your web site instead of one.

Conclusion

Create several different resource boxes if you have different items you wish to promote. This will save time recreating your resource box for different article topics. Try to vary the anchor text for each resource box. Search engines frown upon people that use the same anchor text all the time.

Herman Drost is the Certified Internet Webmaster (CIW)
owner and author of Affordable Web Site Design

Receive fresh, in-depth articles articles on how
to design, optimize and promote your web site by subscribing
to his "Marketing Tips" newsletter at: http://www.isitebuild.com/

Breakthrough Article Marketing - Discover 4 Must-Have Ways to Excel at Article Marketing

Article marketing is one of the most uncomplicated tools that you can use in driving quality traffic to your website. In using this marketing strategy, you don't need programming skills or spend your precious time convincing other webmasters to link back to you just to improve your page ranking and augment your page views. You just have to write quality articles that are targeted to the needs of your target market and submit them to publishing sites to obtain quality inbound links. It's that easy!

Here are the 4 must-haves ways to excel at article marketing:

1. Focus on the quality of your articles. You would want your articles to be read and widely distributed online to gain unlimited quality inbound links, correct? Then, you need to make sure that your articles are well-written, content-rich, useful, and highly relevant to your target niche.

2. Optimize. Increase the chances of your articles being read by making them highly searchable online. How? By being familiar with the algorithms of various search engines and learning how to identify and position relevant keywords on your content.

3. Submit your articles on a regular basis. To strengthen your online presence, submit at least 5 articles everyday. The more articles you write and submit, the more quality inbound links you can create for your website. Not only that, you will also send a strong message to your readers that you have so much information to share and that you are really an expert on your chosen niche.

4. Keep your articles short. Don't bore your readers with essay-like articles and limit your content to 300-500 words. If you can't fit all your ideas in this word count, I suggest you create another new article.

To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

Powerful Article Marketing - Revealed - 4 Effective Secrets to Jumpstart Your Article Marketing

Are you thinking of using article marketing as your advertising tool in promoting your business and marketing your products in the World Wide Web. Well, I'd say you have made a wise decision as it is the most efficient and cost-effective marketing tool in the internet today.

Here are the 4 effective secrets to jumpstart your article marketing:

1. Use striking titles. Your headlines are one of the elements that can either make or break your marketing efforts. These can be your greatest tool in getting online users to open and read your articles. Thus, it is very important that your titles are attention-grabbing, interesting, direct to the point, and communicate the readers' benefits.

2. Content. This is what will be the deciding factor of online users if they will read, pick up, and republish your articles. If your content is well-written, useful, interesting, fact-based, and direct to the point, you can be assured that your articles will be widely distributed.

3. Target market. You also need to make sure that your articles are targeted and relevant to your potential readers' needs. After all, they will be the one who will read your articles so you might as well make your content beneficial for them. If you can consistently do this, your readers will not only support your other articles but also, they will most likely to consider doing business with you.

4. Article submission sites. In writing your articles, you need to consider the rules and terms of service set forth by publishing sites to increase the chances of your articles being posted online. Some of their requirements are the following: your articles must run 300-500 words, they must be free from blatant advertisements and sales pitch, they must not have hyperlinks on the article body, they must not contain inappropriate content, etc.

To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.