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Choosing the right keywords can dramatically increase your Web site traffic. How do you know if youve picked the right ones? These three steps will help you make the right decision when it comes to selecting keywords for your site.

1. Think like your user.
2. Do your research.
3. Be specific.

When you start coming up with possible keywords, the first thing you need to do is narrow down what your Web site is about. Lets say Im creating a Web site about my favorite car, the Porsche 356 Speedster. It makes sense that my first keyword phrase would be Porsche 356 Speedster.

But lets think about this from a users perspective. What other words might someone use to find my site? How about sports car, convertible, or collector car?

If your Web site is about a specific industry, avoid using jargon. Instead, choose words that your customers would use to describe your product or service. You have to think like your user.

Next, you want to do some research. Take the keywords youve come up with and run them through a keyword tool, like the one from Yahoo! Search Marketing. There you will see how popular that phrase is as well as possible suggestions for similar words.

If you have Web analytics in place, check your keyword analysis and see what words are already driving traffic to your site. If you dont have Web analytics, get them. They can tell you a lot about your site and your users.

Also, research the words your competitors are using. Type your chosen keyword into Google and view the source on the page to see what other keywords the top ranking pages are using.

Finally, once youve come up with a list of keywords, make sure they are descriptive and specific. While car is a popular keyword, its too broad. I would need to qualify it with the type of car my site is about, like German car. Even then, I would be competing with Volkswagen and Audi.

The more relevant the keyword, the more qualified traffic you will receive. So pick your keywords with care. Its not an exact science. Its a combination of analysis, experimentation and good old common sense. It is important, though, so spend the time and energy it takes to get it right.

Kari Freudenberger is an SEO Specialist for Brook Group, a full-service Web design firm near Washington, DC. To view more articles by this author, visit http://www.brookgroup.com.

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To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

Article writers cannot be more in-demand these days. With millions of webmasters constantly seeking for articles that they can use in their article marketing campaigns, they can indeed keep millions of article writers busy for a while. With it's proven ability to generate traffic and communicate the webmaster's knowledge and abilities, article marketing is fast becoming the most sought-after traffic-generating tool.

Here are the latest 3 persuasive steps to excel in article marketing:

1. Determine the use of your articles. Article marketing isn't just about submitting your articles to publishing sites. It also pertains to the distribution of your written materials in the internet using other different avenues. Thus, in writing your articles, you have to determine its usage. Are you going post them on publishing sites, on your blogs, on your website or perhaps you'll send them through e-mail marketing. In doing so, you can effectively plan the elements that you will incorporate and other add-ons that you will strike out. You would not want to use your articles with resource box on your own website, do you?

2. Be specific. Explain your ideas by giving concrete examples and specific information. For instance, if you would like to teach your readers on how to make money online, cite specific methods like blogging, article writing, and affiliate marketing, instead of telling them to google search certain terms to get the information they want. If you already have the information, why not just give it upfront? It will not only help your readers but it can also be your effective way of getting your potential audience's trust.

3. Be original. Don't be just another writer. Be different by exhibiting a new level of creativeness in your articles. Develop unique methods that can easily be associated with you so you can make a huge mark online.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, 'Your Article Writing and Promotion Guide'

Download it free here: Secrets of Article Promotion

Sean Mize is a full time internet marketer who has written over 1574 articles in print and 11 published ebooks.

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Article marketing offers webmasters numerous benefits: Quality backlinks to their blogs or website, increased traffic, and cost-effective marketing technique that is proven to work. If you want these benefits and more, follow this 7 steps to successful article marketing:

a. Avoid blatant advertising. Refrain from writing articles with the sole purpose of promoting your website and products. Instead offer your readers quality content that is useful, timely, relevant, and interesting.

b. Check your articles for broken links. Usually, articles with broken links are rejected by article submission sites. Thus, it is helpful if you can use the preview feature of each directory to make sure that all links are working before you click that submit button.

c. Bank on your content. Make your articles engaging and interesting. Also, use the articles to show your expertise on your field. This is the fastest way to gain your potential client's trust.

d. Make use of anchor texts. Hyperlink your targeted keywords so it will be easier for your readers to go to your site in just one click on their mouse.

e. Make short articles. Based on studies, short articles are preferred by most online users. Increase the chances of your articles being read by making them as short as possible. 250-500 word article is ideal for most article submission sites.

f. Create intriguing, interesting titles. Titles act as baits to get online users to read your articles, so take advantage of it. Make sure that your titles will capture the interest of your potential clients by establishing the benefits they can get from reading your articles.

g. Sprinkle keywords on your articles. To get your articles indexed by search engines, use keywords that are usually being used by your potential clients when they use search engines. Use these keywords on your title, on the body of your articles, on your anchor text, and on your resource box.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, 'Your Article Writing and Promotion Guide'

Download it free here: Secrets of Article Promotion

Sean Mize is a full time internet marketer who has written over 1574 articles in print and 11 published ebooks.

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Three Things You Must Do Before You Submit To Article Directories

To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

This one pertains to people who have websites. For those of you who do, you know that one of the most important things about your site is how much traffic you get clicking through.

There are many factors that affect traffic: SEO (how the site's content is arranged to be Search Engine Friendly), Good information/copy, PPC Ads (pay-per-click ads)...discussed in a post below. But, perhaps most important of all of these traffic gathering factors is the number of incoming links you have to your site. But, getting incoming links is a large, difficult task...though there are ways to make it easier. Allow me to share what I've learned in 3 categories.

First of all, post as much as you can and often as you can to blogs, forums, etc. These blogs and forums will let you include your URL, which means every one you finish gains you an incoming link. This is somewhat time consuming, but very effective.

Secondly, and perhaps the most obvious, is to ask the top sites in your niche if they'd be willing to exchange links with you...which you can usually do via their "Contact Us" page. This benefits you in two distinct ways: first, you're again gaining the incoming links, but secondly...those top sites are sites liked by Search Engines, meaning they've done a lot of things right, and having a link from them looks very good to a SE.

Third and Finally, Post articles on any topic about which you have knowledge. The best place to do this are ezine directories. These directories will generally accept a decent article, and there are some huge benefits here. First, you can post MULTIPLE articles to the same ezine. Secondly, each time you post an article, you get a chance to include your URL (that's right...another incoming link). And thirdly, other ezine readers can take your article, if the like it and put it on their site...and...you guessed, your link goes with them as well.

Practice these few things related to link exchanging and you'll see improvement in your website's traffic, guaranteed. I hope this is helpful.

My name is Kyle and I run a blog. It deals with a variety of subjects and helps people make good decisions, and helps teach them how to do for themselves.

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Three Things You Must Do Before You Submit To Article Directories

To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

Press releases are a proven way to get more publicity, increase your reach, and get more visitors to your websites. But how do you make the most of them? And can it really be a quick way to get more sales and profits?

It can, once you know how. Writing a good press release doesn't take more than 30 minutes at most. If you become good at it, you can easily crank out one in 15 minutes.

Writing a press release is different from other forms of writing. You can't write it like an ad, or your content won't be accepted. You also can't write it like a content article, or you won't get the response you desired.

Your press release should read like a news report in a newspaper. After all, it's going out to the media! The media wants content that appeals to readers. So use these journalistic keys to guide you along: Where, What, When, How and Why. Follow those keys and you will be fine. Read a few newspaper reports to get a feel of the style of writing required before writing your PR.

Once your PR is finished, submit it using a submitter like PR Web, Web Wire or PR Leap. All these options are effective. By using these submitters, you can have your content syndicated on high-trafficked sites like MSN, Yahoo News etc.

So haven't written your press release yet? Go write one and submit it! It should not take too much of your time, and you can easily get a few thousand visitors to your website.

Fabian Tan is the author of the free 51-Page Report:

"Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30 Days Or Less!"

Head over to http://www.MurderYourJob.com to get your free copy now before it's gone!

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If you want to start a home-based business you need to choose a legitimate business that really has some products and a good payout plan for its members. That's a different story. Even if a program has products and really paying good compensation plan there is no guarantee that you can make profits and money because you need to work to popularize the business you are promoting for which you should be able to generate website traffic. By knowing where to start to nurture your aspirations of growing your home-based business you can very well be successful with your newly found home-based Internet opportunity.

Your first task will be to know in and out of the product that your business is promoting. Try to critically analyze the usefulness of the products and how they work and if any why they are unique as well.

Secondly to understand your company's compensation plan and to the extent that you are able to accurately answer the queries posted by your prospects and it is extremely important to establish this credibility with your prospects. The more you are equipped to answer the higher is your rating.

The next strategy would be to identify your niche market and to know what you have to offer that fulfills the demands of the market. To this there is no better thing than to look at yourself because you are one example of your target customers. If you are marketing the product that you are using (or you should be using) then you are part of your target customers. Take the considerations of age, gender, and the need that your product fulfills.

The next thing that you should be working to grow your home-based Internet business is to bring people to your website. If you want something, especially these days you either go to a store that offer what you wanted or search on the Internet for other sources. So, to build your Internet marketing business, you must create a website that attracts target customers. You also need to position your site and it is an art and skill in itself that you can acquire easily adopting several of the strategies. One way to do that is by the pay-per-click advertisement campaigning. This gets your business and website exposed to several people.

Pay-per-click advertising is a model used on all of the search engines wherein an Internet marketer pays only when someone actually clicks on your ad and visits your website. How do you do this? By bidding on keywords-words or phrases people use as search queries on different search engines for acquiring information. Know the keywords your target customers will be using when they search for what they need. There are several tools available to help with the keywords that match what your target customers are using in the search bar of engines. PPC campaign involves investment on the part of the Internet business entrepreneur but it really works.

Try to understand what your prospects are truly looking for and if you have answers to their questions you are half successful as Internet marketer. Therefore using the right keywords in PPC campaign is very critical for success of your Internet business opportunity.

Build a list of keywords and write appropriate ads to go with these groups of keywords (also called ad groups) and bid a competitive price and you are done. When someone searches with the specific keyword matching one on your list, your ad is shown. The quality or relevance of the ad in relation to a search, and your bid for the keywords will determine where your ad appears on the search engine. For a competitively bid keyword it will on the first page of the search results.

Writing good ad and choosing keywords that your target customers is using is a continuous process of trial and error, although, there are many tools that can hone your skills but it will be one that will positively impact your home-based Internet business. Learn how to get prospects coming to you and if you and your Internet business have answers to their questions, you are successful in your newly found home-based business opportunity.

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