Friday, June 20, 2008

Search Engine Optimisation Services Specialist Discusses What Is Search Engine Optimisation Part 16

Relationship marketing is important to search engine optimisation. We are all tired of being advertised to. Do not be taken in by the usual rubbish of "make $10 000 a week immediately". You do not have to do any work and they will make you rich. The usual lie that has given this wonderful world of internet marketing and search engine optimisation a bad name and left many people with the wrong idea and has left many people disappointed and broke.

You will notice that there is a certain common trend on the internet. A person will join a program. The reason they joined the program is that maybe their neighbour or network marketing friend asked them to join. This person would produce the usual hype of getting into the program as quickly as possible because they and that person will make a lot of money. The person joins the program and they are given a replicated website. This is the first mistake from a search engine optimisation standpoint.

They punch in the person's name, email address and phone number on that website and the person thinks that the money will now start rolling in. This will never happen as that person does not have a clue about the network marketing and internet world. Also, from an SEO perspective, that replicated website is dead and will not be seen by the search engine spiders on the internet. That person does not know where to start, at all. The point is, do you know exactly what your program is about? You will be surprised as to how many people join programs and who do not have the faintest idea as to what their program involves or how it works.

This is obviously so wrong and lacks common sense, amongst other basic instincts. If you do not belong to a program that you believe in and that has a good product or service, you are wasting your time and money. Do not even bother starting a search engine optimisation marketing campaign to promote that product, service or website. The replicated websites that most of these programs have are dead. They leave it up to you to advertise and advertising on the internet is dead and does not work.

Clyde Thorburn
Search Engine Optimisation Services Specialist
Johannesburg South Africa
http://www.mortgageleadgenerationonline.com
clydesseoservices@freemarketingsystem.net
Landline: 2711 432 2225
Skype ID: clydethorburn
Yahoo IM: crthorburn

Making Money with Your Blog!

A place for finding the Nuts and Bolts for Making Money Online with Affiliate Marketing Business Opportunity!

You are probably wondering what bum marketing is, and how you can make money from it yourself. It is quite simple really, all you need to do is find an affiliate program you like, and then promote it using free outlets such as Squidoo or Blogger. By creating a web of interconnected articles marketing your products as well as your other articles, you will gain organic traffic quickly and easily. By using article marketing you allow your articles to be picked up by giants such as Google and Yahoo without actually dedicated all that much time or resources to building backlinks as you would need to if you planned on starting your own website.

Bum marketing is based off keyword research, you need to find a niche and work from there. Gurus will pick the highly competitive niches as they will yield the highest results if they are done correctly but for new bum marketers it is a far better idea to start small. Find a niche that isn't overly competitive that has products to be sold. This can take time, you need to do research to determine what markets are flooded with affiliate marketers and which aren't, a good way to determine this is to do a Google search for keywords you would like your bum marketing articles to target. If there is a full page of Google AdWords results (11 sponsored links) then you most likely will not fair too well to begin with in this niche. Finding the right niche can be hard but once you do you should stick with it and watch the profits soar. Once you have a niche, all of your articles, webpages, sales pitches, etc. will become relevant to each other, and through this relevancy you can increase traffic and sales conversions across the board as you target new keywords. The key to bum marketing is getting organic traffic. While there are millions of marketers that manage to make money without organic traffic (traffic that comes naturally from search results as opposed to paying for advertising) you will need a solid base of organic traffic.

My personal steps for using bum marketing on various products:

  • Find a niche that isn't overly crowded that you can talk about.

  • Find products within the niche that are the right price and quality so that they will lead to sales and therefore commissions.

  • Research keywords that could be used to search for that specific product as well as general keywords that people would search for that may be willing to buy the product.

  • Build a Squidoo lens or a Blogspot blog for the product giving an unbiased review (I never sell products that don't work well, I refuse to scam people for money).

  • Build backlinks for the lens or blog, typically with a little bit of article marketing and purchasing a social bookmarking package from a SEO firm.

  • Promote products using social networks such as Facebook and MySpace, especially MySpace.

  • Watch the commissions roll in as I hit the front page of Google and Yahoo, and find ways to expand my product line using traffic from various sources.

Bum marketing or even affiliate marketing in general is not for everyone. In order for it to work, you must be patient, there is no other option. I started using bum marketing a few months back and now it is already paying large dividends for me. I'm currently a 19 year old freshman college student yet I am making enough money online to pay for my graduate school as well as a brand new car, hopefully this information will lead to your success as well. For additional resources on bum marketing I would highly suggest checking out some of the links below.

To increase the visibility of your own web enterprises, consider visiting the following Squidoo lenses:

Bum Marketing Your opportunity to steal some of my marketing tactics to be on the road to success yourself.

Social Bookmarking Services to gain backlinks, search engine placement, and traffic.

LazyURL to optimize your site for search engines and any other online marketing purpose.

Viral marketing is a methods of list building

There are multiple methods of list building, and if you are just getting started, until you have gained mastery over one or two methods, it is advisable to use multiple methods of list building strategies. You’ll see every step of the process, no matter how small, in exacting detail so

Article writing is the best way to spread your links. It is free; and it helps add value to your Internet presence through the information you share in the articles. You write an article about 500 words and submit it to prominent article directories. You can reference your web url in your resource box attached with the article. The more directories you submit your articles to, the more back links you build.

Writing articles can be challenging for some people. If you want to hold your standards high and write your own articles, it could be time-consuming. Alternatively, you can hire ghost writers to do the job for you at a cost. $10 for a 300-500 word article when you commit in bulk (maybe 8-10 articles) is a decent price.

I personally like to write my own articles despite the fact that it is time-consuming. I like the fact that it is my voice and that I learn what I have to write about through the research and experimenting.

For Internet marketing newbies, the first block may be not knowing what to write about. When you are new, you do not feel like an authority in anything. How do I come up with an article when I do not know enough about anything? You may ask.

The answer is "Quite the contrary!" You have a lot more to write about when being the newbie than a veteran to some extent. Anything you are learning can be committed to paper. This is much like a school paper. You have to do some research, carry out the experiment, share the results (or sometimes not necessarily), and reach a conclusion.

Some areas where you may find plenty to write about are:

- how each of your affiliate programs works

- how you solved a problem in building your home biz

- new things you've learned and your thoughts on them

- your views and revelations in your area of interest

- resources that you have found that have worked well for you

- documenting you success experience with step by step instruction

Covering various topics in these areas may also gradually establish you as an authority in building your home biz online.

If the above suggested areas of topics are too vague for you, there is another way that is more specific. Visit Internet marketing related forums (e.g. Warriorforum). Pay attention to what questions people are asking. Make those questions your assigned topics to write about. Do the necessary research (if you do not already know the answer) and document your findings and conclusions. Since the same questions are asked over and over again by different people, you may get a chance to share your findings at a later opportunity, which will in turn build you a solid backlink (when you plant your web url in your signature).

Still another specific way to find what to write about is to read what other people have written. Then, try to rehash the same content in your own words adding your own spin to it. It is better that you add some new and/or unique input to the original content. This is not difficult to do as we are all so opinionated and find ourselves disagreeing with each other easily and often.

It is also advisable to keep a list of topics you want to write about. If you are like me, you will have days when you feel extremely inspired that you have something to say about everything. Those are usually the times when you only have enough time to do perhaps one article. Other times, you are dealt the writer's block where you just cannot think of anything to write about. Experience tells me that it is a smart habit to get into to note down all the things you want to comment/write about in your brief moments of inspiration. These notes, though it takes some discipline to keep, will prove to be little sparkles of intellect when your mind goes through the duller phase.

Copyright by Ying Hong, 2008

Ying Hong writes reviews on quality online home biz opportunities. Visit http://www.HomeBizOnlineThatWorks.com for FREE Internet marketing mini-course, FREE ebook Dotcomology by Stone Evans, and quality FREE home business ideas and opportunities. Subscribe to Ying Hong's My Home-Biz Journal at http://ying-pluginprofit.blogspot.com

Viral marketing is a methods of list building

There are multiple methods of list building, and if you are just getting started, until you have gained mastery over one or two methods, it is advisable to use multiple methods of list building strategies. You’ll see every step of the process, no matter how small, in exacting detail so

Article Marketing has the flexibility to embed links alongside with its contents. The beauty of this is that you can actually embed numerous links you want as long as they do not disrupt the entire content. The purpose of injecting links on the site is primarily to direct visitors to the website where you want him to go. This is done because you would like to generate traffic on the site that you linked with.

When an article writer submits his material to other links, he is cognizant of the fact that this link is capable of generating enough traffic on its own. This is the reason why you wanted your article to be published on that site in the first place. Along with the article that you have written are the inbound links that can lead to your own website or a link that will capture the visitors e-mal address to be stored on your list. In which case, you are able to generate a way with your article to further promote your product or your service.

The issue that goes along with this is that more often than not, the articles that are being submitted and published on the site does not yield much visitors because the article does not have the proper content to capture visitors attention. Now to remedy this, the article writer must be able to re-design or re write the article material that can best fit the needs of the prospective clients. The inbound links on the article must properly worded or phrased so that they would not look like too much of an advertisement that consuming public hates.

Want to learn more about it? Download the free ebook, Steps to Article Marketing Success.

Three Things You Must Do Before You Submit To Article Directories

To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

When building your email marketing list, there are only two things you need to keep it mind; it must be huge and highly responsive.

1. Article marketing. People need to know that you are a great source of information before they entrust their contact information with you. You can establish your expertise and your credibility by writing and distributing articles that are content-rich, useful, and highly relevant to your target niche.

2. Forum posting. You can also entice people to subscribe with you by joining relevant forums. Offer solutions to your target market or give information that can help them understand various things that affect your niche. Through this, you will be able to build rapport and trust among your potential audience. Don't forget to include the URL of your opt-in form on every post that you make.

3. Offer incentives to your new subscribers. Give them freebies, discounts, or vouchers to show them that you appreciate their membership. When people know that they can get something in return of their subscriptions, they are most likely to recommend you to other people. This can result to numerous sign-ups!

4. Offer incentives to your loyal subscribers too! Don't give them reasons to opt-out. Send them freebies too to keep them satisfied.

5. Make use of squeeze page. To stand out from the rest, make your squeeze page appealing and highly targeted. Incorporate images, videos, audio files, and valuable content to entice more subscribers. Then, drive qualified traffic to it through SEO, link building, and article marketing.

6. Make it hassle-free for people to subscribe. Keep your opt-in form short by asking for basic contact information which includes email addresses and full name. Post your forms on your content-based marketing tools which include your blog, articles, and website.

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Three Things You Must Do Before You Submit To Article Directories

To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

These ways to make money from article marketing are, in fact, not the only ways to make money off of article marketing. These are just some simple and most popular ways to get some cash from article marketing.

3 ways to make money online from article marketing.

  1. Bum Marketing - One of the most popular ways to make some cash from article marketing. The best part about this way of getting paid is that you can earn residual income through your article marketing efforts. You can earn about $600 dollars a week from articles that you made months ago. It's simple to do. All you need is an article writing account and to be signed up with an affiliate program. They're both free to sign up for and they can pay you huge sums of money. Clickbank is one of the best affiliate program search engines.

  2. Ebooks - You can turn your articles into cash easily. Just take the articles that you wrote that are relevant to each other and put them together into an ebook with reseller rights. This can be a fast way to make some money. People love to buy ebooks with reseller rights because it's like they're buying their own business for only five bucks. Make an ebook with your articles and sell them in your own ecommerce shopping cart or the all powerful ebay or amazon.

  3. Selling Your Articles - There are millions of lazy people out there. I mean millions. They are so lazy that they would love to pay you to write an article for them. People can pay from $10 - $100 on every 10 articles depending on how good you are. In this money making machine, make sure to only write articles on what you know about. Don't take on challenges that you don't know anything about. This can lead to a bad reputation or bad feedback ratings.

These are just simple ways in which you can make money with articles. Try them out and I'll SEE YOU AT THE TOP!

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Viral marketing is a methods of list building

There are multiple methods of list building, and if you are just getting started, until you have gained mastery over one or two methods, it is advisable to use multiple methods of list building strategies. You’ll see every step of the process, no matter how small, in exacting detail so

For many online marketers earning a full time income is the ultimate goal. It is not an easy task but it can be accomplished as long as you apply this one simple strategy along with all your hard work. You will discover what most savvy marketers already know, the major key to making a full time income is quite obvious: "Residual Income".

Just as the name states, residual income means you make one sale and you earn follow up income automatically for months, years or sometimes even for decades after you make the initial sale. It almost sounds too good to be true but residual income does exist and thousands of online marketers are reaping the rewards.

It is a pure marketing strategy which makes perfect business sense. Why utilize all your marketing resources to make one sale and receive one payment, when you can just as easily use the same resources to make a sale and then receive repeat payments for years down the road? The beauty of residual income comes from being rewarded for your hard efforts again and again. One sale can equal long term income for years.

The Internet makes earning residual income possible for everyone. Stay at home moms, the college student, the part-time worker... you name it, anyone can earn a residual income on the Internet.

Why is this now possible?

Because the Internet has opened up a whole stampede of companies and services looking for clients and customers. Services that once were only offered locally before the advent of the web, but are now being offered globally to a world wide consumer base.

Unfortunately, as many companies have discovered, the competition has also increased a million fold as this new marketplace has opened up. Competition for acquiring clients and customers has become a lot stiffer mainly because companies don't just have to compete locally anymore but globally. It's the new global economy.

With competition so fierce many companies and businesses will offer a premium reward for anyone who can acquire or find clients/customers for their company's products and services. Many will even offer residual income for as long as the client or account stays with that company.

Enter the Affiliate Marketer: You!

Affiliate marketing is tailor made for the Internet. Millions of webmasters have millions of sites attracting millions of visitors each day. These sites relate to a particular niche or subject matter that attract targeted visitors interested in the same topic. All any webmaster has to do is join an affiliate program related to their site's topic and promote this affiliate company or business to their visitors.

Just connect the Dots.

The smart webmaster or online marketer will only seek out affiliate programs or companies which will give them residual payments for finding clients or accounts for those company's services or products. This marketing strategy has proven very lucrative for those webmasters/marketers who are taking advantage of these residual revenue streams.

Here are some pointers on how to make this strategy work to your advantage.

* Affiliate Networks. Use very reputable Affiliate Networks like Commission Junction, LinkShare, ShareaSale... these programs offer a whole range of Top 500 companies that you can promote. I find CJ and LinkShare to be extremely reliable, with excellent tracking and prompt payment.

* Private Deals. However, the most lucrative rewards and residual income can come with private or individual deals you make with a particular company. My experience, if you manage to attain top rankings for the top keywords in a particular industry these companies will come to you with a private deal. Your job is to acquire or find clients/accounts for that company and receive a commission or percentage of all revenue this client generates for the life of that account.

* Smaller Companies. Sometimes it is the smaller less known company in your particular industry or niche that will offer the best deal. It may be harder to promote a lesser known company but the rewards may even be greater.

* Cookies. Keep in mind, another version of residual income is the good old cookie; you refer a customer to a company and this customer is cookied with your affiliate id... any sales made from your cookied referral will earn you money. Check the length of these cookies, some are 24 hours, 90 days... the longer the better. I seek out companies which give life-long cookies, they are rare but they do exist!

* Major Point: The key to picking the best affiliate programs for residual income is picking companies that offer services like web hosting, phone services, cable services, marketing services... anything that people sign-up for and then rarely change. This will earn you a monthly commission for as long as they use this service. I am presently earning commissions on sales I made 4 or 5 years ago.

* Use PPC. Pay Per Click advertising can be a very effective way of kick-starting your residual income if you know what you're doing. This form of advertising can get very costly very quickly so proceed with caution. I found even with a low conversion rate and a high cost per click charge you can bid higher with a residual income affiliate program because it is not a one time sale. You can afford to outbid your competition, but don't try for the number one position; I have found the best place to have your PPC ad is in the third spot.

* Never Put All Your Eggs In One Basket. Don't just promote one affiliate company or service, instead spread your marketing over difference services and companies to earn multiple streams of residual income from different sources. If one should dry up, you will have plenty of others to rely on. Besides, getting 10 or 20 monthly checks will always put a smile on your face. Trust me!

Of course, there are many more factors involved in producing a full time residual online income but these points will help get you started in the right direction. Don't get the wrong impression, this income won't just suddenly appear, you do have to do some hard work marketing and promoting your chosen affiliate companies or services to make the initial sales. But the rewards are very sweet, and they just keep coming and coming and coming...

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The author is a full time Internet Marketer with numerous sites on the web, including two niche sites on Internet Marketing. His main site is Internet Marketing Tools For the latest and most effective marketing tools to boost your online marketing try: Marketing Tool Guide Copyright 2007 Titus Hoskins. This article may be freely distributed with this resource box attached.