Google's Common Sense Killed the SEO Guru - We Were Stumped

For the past few years, everyone has been wondering why their Google rankings have collapsed, because as far as they knew they were some of the best at optimizing web pages (and that was often times correct).

I know for a fact what has happened and why it is so much harder to succeed on Google now days, and I can almost guarantee some of the things that were said at Google. I bet several executives and employees of Google said "How can we make sure that all the web sites appearing in our results are valuable resources?". Which makes complete sense because without valuable results in their search engines; they lose their stance as the best search engine on the internet. I also bet someone came up with a simple, yet, extremely bright idea and said something like this "Why don't we just change the algorithm so that it takes true hard work; or true popularity for people to get to the top of our search engine?", or something of that nature.

In essence Google saw blasted all over every Search Engine Optimization Blog world a new fad called link building; and that people were exchanging links left and right, which in all reality was creating illegitimate links (because there was no genuine interest in the web site through this link to begin with). So I can only (once more) assume they talked to one another and said, "We should give very little value to links where web sites exchanged links in both directions".

Then another issue that had to arise during this algorithm change was Google needed to make sure they could not be thwarted by all SEO gurus, and they did something else to help perpetuate that. In order for your hundreds of links you obtain to be most effective, your links must have unique hypertext or surrounding text to have high quality value. For example, if someone had the exact same link to their web site posted on 1,000 web sites saying "click here for quality dog food"; This would easily alert Google that this site does not have actual quality inbound links, and that someone either manually or automatically posted the same link to every related site they could find. Common sense of most every webmaster would tell them to post the a link over and over to as many place related web sites, but many didn't consider the need for unique hypertext and descriptions to the web site. Therefore; once again, I can assume that Google decided the more unique the hypertext wording; the higher the chance that the link is authentic.

Another issue that arises is that many webmasters will create a web site that does not have any content change at all. You can have tons of great links, but I am positive that Google admires sites with fresh content. You need to update your site every few months (at least) and tweak some things regularly; you should also always add new fresh content.

Others have also realized that Google does value web sites that have been on the internet for extended periods of time. So if you are starting a new web site you need to be able to trench down for a long fight, however the rewards are great to the person that doesn't falter and is persistent until the end.

Google isn't prejudice, if you had as many unique links to your web site as yahoo.com Google would value you as an equal resource. Know that you are just another search optimizer against hundreds of thousands of others. How will you set yourself apart?

So to recap, Google decided that they needed to make sure that your web site is legitimately linked to. Unfortunately there are only a few ways to do that, and guarantee it withstands the tests of time. Here are some of my own personal ideas:

It comes down to the simple fact that now days in order to make sure you secure a long lasting high search engine ranking, you have to actually create content that markets itself. Also you must create enough interest in your web site that people are willing to take enough time to link to you without expecting a link back. All that said, here are my ideas that will help you to gain long lasting valuable links to your web site which will help make sure your long term search optimization goals are worth while.

Let's start by getting our web site listed in to directories related to your topic; however don't use the same title and description for each posting - constantly switch it up. Something I do personally in my spare time to help my site is go on other peoples blog's talking about a subject that your web site is similar to and write genuine posts with your link attached. Don't just flood their web site with links, you won't get far and your posts will not be accepted. Publishing of articles online is great; be creative - that is what will set you apart. You can also host or sponsor events that will be talked about online. Offer incentives for people in your field to link to you, freebies, services, etc.

I tell you the absolute truth, whoever has a good work ethic and more creative bone in their body will succeed. This is because you will always have to find ways to create a constant flow of links to your web site without trying to manipulate a search engines perspective.

Hard work is the easiest way to beat everyone else. Here is a quote I love from an unknown author: Some People Dream Of Success While Others Wake Up And Work Hard At It.

Joel McLaughlin

http://www.dataflurry.com

Link Building Strategies For Handyman Services

Certain businesses tend not to focus on website marketing to get new clients despite an overwhelming amount of evidence that shows consumers are seeking out these businesses on the web. Handyman are a great example of an industry that tends to discount the importance of using their website for finding new clients.

One of the best things that a Handyman can do to significantly improve their chances of being found from search engines and take advantage of the fact that very few other handyman services are web savvy in their markets is to build up links to their website. Building up links leading to their website will not only bring traffic directly to the site from the websites that are linking to them, but also will increase their popularity and give them a huge bump in the chance of them coming up in a search engine for someone searching for a handyman in their local area with a search engine.

As a real estate investor that runs hundreds of different real estate related websites, I get the opportunity to both help the investors visiting my websites and help the handyman that wants to increase their exposure and links on the web.

As a handyman looking to increase the websites linking to you, you should consider finding other real estate related websites like mine that are willing to either directly exchange links with you or link directly to you without a link back. To help you thinking of the right types of businesses, let me name a few that you will want to seek out: real estate agents and real estate brokerage websites, real estate property manager websites, real estate investor websites, lenders and mortgage broker websites.

Think about the people that have referred business to you in the past. Do you have a friend in the roofing business that does not do general handyman type work? Ask him if he will link to you on his website and you can link to him from yours.

Another strategy that handyman often overlook is placing tiny classified ads on websites like CraigsList. These are one-way links coming to your website and, although there is an on-going debate over the effectiveness of these types of links in building link popularity, you should, with the right ad, be able to generate direct traffic from them at a minimum.

In conclusion, handyman services should focus some time on finding local, related websites to link to them to increase their business with direct traffic from those websites and also to significantly improve their chances of coming up for search engine searches for a handyman in your area.

James Orr is a professional real estate investor and marketing expert.

He runs over 300 websites including a marketing blog about holding your marketing ruthlessly accountable to results at http://RuthlessAccountability.com

SEO Blunders to Avoid When Building Traffic

This time around I'm going to cover some of the issues you'll want to avoid in the process of gaining more targeted eyeballs to your website.

Impatient SEO strategies and inconsistent application.

Many business owners jump into the process of SEO with the idea that they'll hit number one with a bullet. They fail to grasp the full implication of their position in the Information Super Highway. If you have a popular product or service, there are going to be a lot of competitors looking to get ahead of you. If you are just getting in on the SEO game and there are 25 pages of competitors ahead of you when you start out in the search engine placement race, it's going to take some time and effort to get past everyone on the list to get to the first page in your profitable keywords. That means you need to stay consistent in posting your site, updating your content and building back links.

Sticking to one tool for your SEO campaign is suicide.

The idea of using just one form of search engine tactics is something that many new marketers do initially. It is important for you to use at least five different tools for optimizing your website and building traffic. Choose four top search engines (Google, Yahoo, MSN, Alta Vista, for example.) and aim to rank high on them in specific keywords that many people would be interested in. Start with the least popular keywords and graduate to more popular keywords as you develop more link popularity.

Ignoring article marketing and promotions.

The average Internet marketer puts up a website and hopes for the best. Many people who begin to write articles never get past the first 10 efforts. Write articles; lots of them. You must participate in forums, submit your website to many directories and search engines and exchange links with related websites that have high popularity rank. Create a plan of action and follow it. List the strategies that you intend to follow in optimizing your website for search engines, and make sure that you carry them out on a regular basis.

Lack of appropriate keywords for your niche.

This may come as a shock to you but if you don't have 100 or more keywords for your niche, you may not be exploring your SEO potential. If you want to successfully optimize your website, you need to know all your keywords and it is also important that you use these keywords on your website content, in your articles, and in any other content that you use to promote your website. There are several programs that will allow you to explore all the subtle versions and permutations of keywords. This will allow you to dominate a few of the little used but popular search terms.

Keyword spamming in hopes of gaining traffic.

This technique is used to grab as many eyeballs as possible without benefit of discretion. Many people make the mistake of using un-targeted or misleading keywords and phrases on their websites and web copy in hopes of driving more traffic to their website. They even throw "invisible" keywords into their web pages or over populate their code in hopes of gaining an advantage with the search engine spiders. They end up being black listed instead.

My advice to you is to be patient, be consistent and create your search engine credibility the old fashioned way; earn it. Many web masters get impatient and they want to see their website on the first page immediately. They fail to apply constant effort in implementing their SEO strategies. As my grandfather used to say, "Shortcuts usually draws blood." Don't get caught in the trap of taking the easy way out for the quick fix. You'll be rewarded for you efforts if you do the work.

Dennis Morales Francis is a small business coach and the author of "Double My Revenues In 12 Months or Less" and "Push Button Profits! A 30 Day Program For Making $120,000 A Year On Auto Pilot" Head over to my site get your FREE copy now before it's too late!=> http://profits.DoubleMyRevenues.com

Building Traffic and Building it Quickly

The success of all the online businesses depend on the web traffic they experience. The more the number of visits a website experiences the better are the chances of getting more business and increase in the sales. As a result it becomes important for all the websites to increase the traffic on line. If the website is not getting any traffic at all, it will be a failure and the business will collapse. In the online world only those websites can survive which experience lots of traffic.

When it comes to building traffic, there are many techniques which are generally used by the web site owners and the internet marketers. If you want to build traffic the first thing you need to do is to get search engine optimized. You need to be among the top ten of the websites when some body asks the search engine to perform a related search. For doing this you need to submit your website to the search engine. The content of your website also needs to be search engine optimized. If you perform these two steps the chances of your website being picked up by the search engine increase manifold.

Also, you need to create reciprocal links. The links should be placed at the appropriate places. The websites which experience lots of traffic can be the right place to put your link there. In this way the chances of getting more traffic increase. The RSS feeds as well as the social media tools can be a good source of building traffic. All these steps can help you in building traffic quickly.

Want to learn more about it? Download the free ebook, Steps to Article Marketing Success.

Incoming Links - The Value They Give To A Website

Building incoming links from other websites, directories, articles, forums and so forth is what all webmasters have to do at some point. Every website that links to your website should be treated as a vote.

If a webmaster wants to link to you or exchange links then they must value your website, whether it be for SEO purposes or the information you supply will help their customers. A Vote.

Submitting a website to directories will 95% of the time be reviewed by a human and if you pass the test your website will be submitted. A Vote.

Posting articles that are keyword rich and full of useful information will yet again create an incoming link. The article is always reviewed by a human before it is posted. A Vote.

Answering difficult questions in forums and leaving a link at the end will also provide an incoming link. A Vote.

There are many ways to create incoming links and each link that is ever created should be carefully thought through. The reason this should be done correctly is that every incoming link you build has the potential to push your website higher in the search engine results pages.

Your primary goal is not to receive traffic directly from these links, yes it is a bonus, its targeted traffic, it is free, and without a doubt not unwanted. But the primary goal is to get incoming links that are valued high and related to your website theme. These links like I said earlier are like votes and the more high valued votes you have the more important your website becomes in the eyes of the search engines. This then pushes your website up the rankings and the traffic that can be obtained from the search engines is much greater than the incoming links that you have created.

The Value of Incoming Links

The value of incoming links can vary tremendously and this is why time well spent researching and planning your links will make all the difference when trying to reach the top of search engines. It is quite easy to rank high for a profitable long tail keyword with only 20 high valued incoming links. The less profitable a keyword is then the more high valued incoming links that are needed.

Before I explain the value of incoming links you should all know to stay far away from link farms. Linking to a link farm will damage your rankings, but a link farm linking to you will not, this is because you have no control of who links to you so why would the search engines penalise you for this.

• The higher the page rank of a website the more value an incoming link would have. This is because the higher the page rank the more incoming links that website has. This means lots of votes and therefore if that website links to your website you are being voted by a website that has lots of websites voting for them.
• The more related a websites theme is to your website theme then the more value an incoming link would have. This is because the keywords that the website will be using within the content will match your keywords.
• The closer the incoming link is to a home page will give the link more value. A link from a home page is worth more than a 2nd tier page. A 2nd tier page is worth more than a 3rd tier page and so on.
• The higher your incoming link is on a webpage the more value it is given. At the bottom of a 2000 word webpage would give it less value.
• The less outgoing links to a webpage the more value a link will have. An incoming link from a links section with a page full of links will give you little value.
• A text link using keywords related to your theme or the name of your website would give you more value than a text link that said "click here" for example.
• A text link that has surrounding content that contains related keywords to your website would have more value than unrelated content.

We would all love to have 1000 incoming links from 1000 page rank 7 related websites with the link being at the top of their home page with no other links on that page and the content to be keyword rich.

This will not happen so weighing up combinations of the above and creating high value links to your best ability will make all the difference to your website in the search engine result pages. One quality related high value link could be worth more than 20 unrelated unvalued links.

Spending half an hour finding one quality link would save more time than spending two hours building 20 unvalued links.

For more information on link building and other aspects of SEO web design visit Seo Web Design Services
Written by Michael Bunn

SEO Techniques That Really Works (Secret SEO Tips)

First of before going deep in to seo I will only show you some seo tips when it comes to link building that is offsite optimization in seo. I will not show you on site optimization seo here because onsite optimization in seo is very less effective in ranking in search engines but depends on keyword you select in seo.

You can find free seo tools (more than 50 free seo tools) that helps you to optimize web pages and get links. Just visit my web site by following link at the end of the article for all free seo tools

Proper SEO strategies

1. You can ask your visitors for referrals with a "Tell A Friend" feature. You can find free "Tell A Friend" scripts on the internet, this will enhance your reputation while increasing traffic while increase in seo ranking with more link added to your site.

2. Distribute an brandable e book or special report, this is a good seo technique. You might find free trail software in internet.

3. Submit your free e book or special your report to directories for more seo expose.

4. Submit to free directories with in appropriate category. Search keyword as free directory list to find free directories.

5. Submit to free article directories with in appropriate category. Search keyword as free article directory list to find free article directories.

Proper Seo link building strategies

1. Get links from related but non-competitive sites.

2. Have different anchor text (related and different) in the links

3. Try to get links from high PR pages for optimal seo rankings

4. Submit to directories (most are free) but get links from other web site also

5. Get links with different title text in the title from other sites

6. Find authority sites of your niche and get links from them also

7. Submit your e book to e book directories

8. Write different articles with variation(at least 50% differ from original) and submit to article directories.

9. Release a press release by using a press release company(on line).

10. Get links from different PR and different IP addresses sites for optimal seo rankings

11. Make sure inbound links point to internal pages as well as your home page(Deep Linking) for optimal seo rankings

12. Do not try to get temporary links for optimal ranking in seo

13. Not come from pages that links to bad neighborhood

For more information visit following web site
Visit WebSite: FREE SEO TOOLS
Provides Different Types of Free seo tools Help Guides for all types of seo

Article Marketing: Join The Content Revolution

Do people actually read the text on your site? What is the use of having articles on your site anyways? How exactly does article marketing 'market' your site?

The internet is a big portal where people come to look for information. If you have no information, viewers will leave your site for a better one. When optimizing your site, remember that your website is not the only fish in the lake. There are sharks in there and promoting your site through article marketing is not a bad idea.

So, should you provide content or just dump tons of keywords out there? The answer is 'yes' and 'no'. You should provide great content that uses your keywords efficiently. Keywords are another aspect of promoting your site and it leads the reader to your content.

Once again, if your website is selling tomatoes, you will want to tell the potential buyer about tomatoes and keep him/her interested. You will also want to tell the search engines to direct any tomato seeker to your site by using this 'tomato' keyword more than a couple of times, including your Meta keywords and description; if possible, also as the title of your article.

Not only does article marketing increase your page rank, using links (relevantly) through your article will also increase your link popularity. If you are an affiliate of other websites, this will be the great time to include useful money making links into your article. Although be sure to review the author guidelines prior to submitting to an article directory, as some do not allow the use of affiliate links.

Article marketing can also serve as a basis for your PPC/CPM ads. Certain ads use certain keywords, and articles contain words that can draw traffic and revenue to your site: utilize it. Article marketing extends beyond just writing the articles, you also want people to read these articles and develop an interest in your product.

Now that you have created/bought articles that relate to your website, are keyword optimized, and are informational, you can place it on your site and then submit it to several of the top article directories. Placing relevant content with your links on other relative website are great article marketing techniques that can earn you page views. The best way to approach another web site owner is to ask if they would be interested in an article swap, this way both sites will benefit from the one way back link.

Remember that your articles should be authentic and original. Do not collect articles from free article directories, as those articles have been used over and over again and will damage the link popularity of your website. Instead, write articles yourself, exchange articles, hire a hand, or buy original articles.

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Jeffrey Greer owner of Ever Enterprise, providing marketing solutions and information to assist online businesses. Article Marketing is only one aspect to gaining your online presence. Visit Ever Enterprise today for more ways on gaining the marketing edge on your competition.