How to Build Links Quickly

This is a question that most of us ask ourselves at one time or another, especially when you are still new to internet marketing. I don't know about you but for me learning about link building was a slow process, but it didn't need to be.

I read all about how important links were over and over again but for a long time I failed to apply aggressive link building strategies. The reason I failed to apply a successful linking campaign is two fold. On the one hand, as a newbie, I was just flooded with information. It was definitely a case of information overload.

One the other hand there was so much to do and learn that I didn't prioritize my site promotion steps. I was more concerned with providing fresh content and trying to stuff my meta tags full of keywords. I would get some links sure, but not many as the only way I really generated any links was by commenting on other blogs. I guess I also submitted a few articles too. It was a long and painstaking process.

Of course, like many of you, once I had some experience under my belt I realized just how important link building is. It all came together for me when I finally figured out how to rank for long tail keywords. I did it by creating anchored links.

For those that don't know what anchored links are let me explain. An anchored link is a link to your site via text. Now the trick is that the text should feature the keyword you are trying to rank for. The highlighted blue links that appear in content are anchored links. Most newbies anchor their name or the blog url but this is pointless unfortunately. It does no good to rank for your name when your site is selling a product. You want to rank for the products name and any associated keywords right?

Well, creating anchored links is the way to get ranked in Google on page one. Simple and direct but easy to over think and not apply.

It takes work to submit your articles (which contain your anchored links in the resource box) to all of the article sites you can. It takes a LONG time!! It takes a long time to find high page rank blogs to post comments on. It also takes a very long time to submit your site to the thousands of directories out there. Man, it takes a ton of time to go to all of the social bookmarking sites and create accounts to post your links as bookmarks.

Fortunately there are a lot of folks out there who are smarter than me. These folks I am talking about are the ones who create software to automate much of the link building process. Yet it still takes some time.

My point is that you should build as many anchored links as possible to your site and your links should feature whatever keyword you want to rank for. It is that easy folks. Just build links and use one way link building software to get the job done quickly.

link building software
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List Building - 5 Easy Ways to Multiply Your List Building Super Powers

If you're tired of just not getting anywhere near enough subscribers for your list, then here are 5 simple things you can do right now to turn this situation around faster than a speeding bullet!

1. Add a subscriber sign up box to every page on your website. If you've got more than 1 web page on your site you simply must do this because you never know which page people will arrive at. Especially if your website has been fully indexed by the search engines.

2. Add a pop-up on exit window (or exit grabber) to your website pages that includes your subscriber sign-up box along with a special offer like a free ebook or audio you give people in return for subscribing.

What's great about popups that "only" appear on exit is they don't get in the way of your website content because they're only seen when someone leaves your website.

3. Add a signature file to every email you send out. Signature files are just simple messages that you can have your email program automatically tag on to the end of every messages you send out. So why not write a quick P.S. with a link to your website? Whilst it won't instantly get you 100's of new subscribers, over time it will.

4. Swap emails with other list owners. Here's all you do with this one, I'm sure you're already subscribed to dozens of other lists on subjects similar to the list you're building.

Just pick an email you've been sent recently that's part of an ecourse you subscribed to, then reply back with a request for an email swap. In other words, you'll promote them to your list if they do the same for you.

5. Use viral co-registration to put your list building on autopilot Viral co-registration is simply you advertising other people's newsletter on your website, and they do the same for you... but in a way that grows and expands your exposure and the number of subscribers you get.

Systems like this are very simple to use and when you set them up right you can turbo charge your list building with very little extra work. What I like about viral co-registration list building is you don't even have to publish a newsletter or ezine. You can advertise anything you're able to deliver by autoresponder.

If you know your way around your favorite HTML and email programs I'm certain you could have all 5 list building multipliers set up by noon tomorrow.

Brian Terry is the Co-Founder of ListHero.com The Fastest, Easiest, Simplest Way To Build Your List Using Free Viral Co-registration.

Go Here Now To Multiply Your List Building Super Powers: http://www.ListHero.com/EA

Getting One-way Inbound Links: the 5 Major Strategies

With search engines putting a damper on direct reciprocal links, the hunt for the elusive one-way inbound link is on.

As someone who works with small business website owners, I've heard just about every inbound-linking scheme there is. In the end, I've only seen five strategies that really work consistently for getting hundreds of links.
Yet there's perennial interest in alternative linking strategies. Why? Perhaps because the five major effective strategies involve a certain amount of hard work, and for many people, SEO is an endless magic bean hunt. So, before looking at those five most effective strategies, let's look at some of the supposedly easier alternatives.

• Link farms never seem to die. The latest variations try to pass themselves off as viral marketing, but are really a sort of endless pyramid scheme: you link to me, so I link to someone else, who links to someone else, and on and on down the line. If you think this will work, let's just say I admire your ability to maintain a childlike innocence despite all the mean names I'm sure everyone calls you.
• Many one-way inbound linking strategies fall into the great-if-you-are-lucky-enough-to-get-it category, such as winning a web award or being featured on a high-PageRank website just for being so great.
• Other one-way incoming link strategies are in the this-will-take-forever-to-get-anywhere category, such as offering to provide testimonials to all your vendors in exchange for a link to your site. (Hint: If you can get more than twenty links that way, you probably need to simplify your supply line.)

Now, on to the five major ways of getting large numbers of one-way inbound links. Some are better than others, but they all have more potential than some of the more madcapped strategies. Of course, none is a good strategy all on its own. You have to understand all five strategies in order to really gain a distinct advantage in the one-way link hunt.

1. Waiting for Inbound Links

If you have good content you will eventually get one-way inbound links naturally, without asking. Organic, freely given links are an essential part of any SEO strategy. But you cannot rely on them, for two reasons:

1. Unfortunately, "eventually" can be a very long time.


2. There is a vicious cycle: you can't get search engine traffic, or other non-paid traffic, without inbound links; yet without inbound links or search engine traffic, how is anyone going to find you to give you inbound links?

2. Triangulating for Inbound Links

Search engines will have a tough time dampening reciprocal links if the reciprocation is not direct. To get links to one website you offer in exchange a link from another website you also control. This would seem to be a mostly foolproof way of defeating the link-dampening ambitions of Google and the rest. If you have more than one website, you probably are already employing this linking method. There are only a few drawbacks:

• You need to have more than one website. Stop laughing! There really are businesses that only have one website! In fact, they may be your clients someday.
• The work required to set up this kind of arrangement and verify compliance is not insignificant. The process cannot be automated to the same extent as direct one-to-one reciprocal linking.
• As with traditional reciprocal links, a very big drawback is that the links are mostly on "Resources" pages that are just lists of links. There's only a small chance of getting significant traffic from these links. Plus, any "Resource" page may well eventually become an easy target for link dampening, if that hasn't happened already.

3. Submitting for Incoming Links

They are the legendary fairy lands of SEO: PageRank-passing, no-fee-charging, non-corrupt and actually well-run directories of relevant links. Yes, they really do exist. An SEO friend tells me he knows 200 good ones just off the top of his head. Plus, there are other kinds of directories: directories of affiliate programs, of websites using a certain content management system, of websites whose owners are members of this or that group, of websites accepting PayPal, etc. etc.

Ah, a link in a PageRank-passing link directory: it's a good deal if you can get it. But let's say you do get links from all 200 such directories and a hundred more from the little niche directories--now what?

4. Paying for Inbound Links

Buying and selling text links on high-PageRank web pages has become big business. Buying good traffic-generating "clean" links is a great alternative to pay-per-click advertising, which confers no SEO benefit. But, there are a number of pitfalls of relying primarily on paid links for SEO:

1. The cost of the hundreds of links required for substantial search engine traffic can become prohibitive.
2. As soon as you stop paying, you lose your link--you are essentially renting rather than owning, with no "link equity" building up.
3. Google is actively trying to dampen the impact of paid links on rankings, as revealed in various patent filings.
4. Given Google's mission to dampen paid links' effectiveness, paid link buyers have an interest in verifying that a potential paid link partner is "passing PageRank." But identifying appropriate PageRank-passing paid link partners is quite a task in itself.
5. Google is actively trying to dampen the impact of any "artificial" linking campaign. Having most of your links on PageRank 3 or higher web pages would seem to be a dead give-away that your links are "artificial," since the vast majority of web pages (note: not necessarily websites, but their pages) are PageRank 1 or lower. Meanwhile, buying PageRank 0 or 1 links would have so little impact on a site's PageRank that it would not be worth the expense.

5. Distributing Content
All of the above four inbound-link-generating methods really do work. But it is the fifth method of getting one-way inbound links that is the most promising: distributing content

The idea is simple: you give other websites content to put on their sites in exchange for a link to your site, usually in an "author's resource box," an "about the author" paragraph at the end of the article.

The beauty of distributing content for links is that the links generally generate more traffic than links on a "resources" page. Plus, your article will pre-sell readers on the value of your site.

The downside, of course, is that it's no small amount of work to create original content and then distribute it to hundreds of website owners. But nothing good ever came easy. And on the internet, one-way inbound links are a very good thing.

In conclusion, there are a number of ways of getting one-way inbound links, and if you're smart, you'll use all of them.

About the author
Joel Walsh is the owner of UpMarket Content, where you can get a content distribution campaign managed from soup to nuts, and guaranteed to get you at least one hundred one-way inbound links for every three articles. Check out this guaranteed website promotion content distribution package: http://upmarketcontent.com/website-promotion-package.htm

Link Building With Discussion Forums - An Accidental Discovery

I recently had a question about configuring some software for my website and proceeded to go to a discussion forum about the software. When I was posting my question, I had actually linked to my website to show what I was talking about to the forum for help and I re-discovered a long lost link building tactic that I haven't used in years.

Some discussion forums are extremely popular, well indexed in search engines and highly relative content to certain businesses or industries. These can make for excellent places to have one-way links to your website established easily and usually at no cost.

In this particular case, I was browsing my web logs and noticed that I was actually getting some direct traffic to my website from this AND I also happened to notice that the page in the form with my questions was ranking well in search engines and it seemed was getting traffic as well.

Some SEO folks argue that search engines devalue links from discussion forums significantly and do not count them toward improving your website's search engine ranking. That's fine with me. Some forum's pages rank extremely well and you can get direct traffic from the links.

Plus, if you are already active in a forum, how much extra work is it to include a link to your website in your signature anyway. If you are already going to be posting, you might just as well get some additional benefit from it.

So, don't forget to include valid, appropriate participation in related discussion forums to your toolbox for building great quality links back to your website

James Orr is a professional real estate investor and marketing expert.

He runs over 300 websites including a marketing blog about holding your marketing ruthlessly accountable to results at http://RuthlessAccountability.com

My SEO Toolboox

Search Engine Optimization is my meal ticket these days. I have been doing it for about three years now and I have developed a system that uses freely available tools to determine my markets. I will try to outline some of the tools I use here in hopes that they may help others along the way.

1. Niche Tools I first like to discover if the niche I am trying to go into is worthwhile or not. I will use NicheBot (http://www.nichebot.com) and Digitalpoints Keyword Suggestion (http://www.digitalpoint.com/tools/suggestion/) to determine if the keyword is worth chasing.

2. Competition Analysis Nothing beats using the big three to determine your competition. Typing in a search in the big three engines (Google, Yahoo, and MSN) will give you a pretty decent idea of what you are up against. I do both general and exact searches (search phrases inside quotes) to determine the competition of a keyword. If I find the keyword to still be worth the time, I will then gather a list of the top ten sites on each of the search engines and find which ones are common to all three. There are several tools that I use on my own sites that come in handy when determining what the correct formula for that keyword is. I will run their sites through Keyword Density Analyzer (http://www.seobench.com/keyword-density-analyzer/), Discover the number of backlinks they have by using the link command at Google (link:http://www.thiersite.com), Yahoo (linkdomain:http://www.thiersite.com), and MSN (link:http://www.thiersite.com). Though these are not always accurate they will give you a good starting point for your link building. I will then add their sites to my Google alerts for both the link and site commands and set it to, web and as it happens. This will allow you to keep tabs on your competitors site updates.

3. Site Optimization When I begin optimizing my sites, I will compile the competition data and begin writing my copy. As I write, I keep in mind that I do not want to completely blow away the competition, this in my opinion makes the search engines think you are either spamming or inflating your keyword count. If your competition for keyword FooBar has a keyword density average of 5%, hit 5.1%, this is not the place to stand apart from the crowd to far. Once my copy is written, I will go back through it to determine whether I can link to internal pages from my copy. This helps spiders to find your internal pages faster and looks more natural. I will either build my own sitemap or use The Google Sitemap Generator (http://www.auditmypc.com/free-sitemap-generator.asp) to generate my Google Sitemap. This has helped me in the past get my sites crawled and indexed much quicker then normal. I am currently looking for a tool to optimize my navigation structure. I may just end up building this one myself.

4. Continued Optimization As time progresses and I build my backlink base. I will use the Tools at Marketleap (http://www.marketleap.com) which include Keyword Verification, Search Engine Saturation, and Link Popularity to keep track of what is going on with my site. As I add new content I am always mindful to determine the keyword density of the page.

These tools are by no stretch of the imagination a complete list. These are the tools I use on a daily basis. I will list a few more at the end of this article that I use quite a bit as well.

Google Trends http://www.google.com/trends

TouchGraph - http://touchgraph.com/

Google Keyword Tool - https://adwords.google.com/select/KeywordToolExternal

Google ZeitGeist - http://www.google.com/press/zeitgeist/weeks-jul06.html

Jason Lewis is a Search Marketing Manager for a Medium Sized E-Commerce company and the webmaster of http://www.seo-wiki.com, a blog about the changing lanscape of Search Marketing

Importance Of Back Links Part 1

For gaining a strong position in SERPs for your chosen keywords and increasing the traffic with increasing the visitors to a web site back links plays a major role. Because of a part of search engine optimization you should aim to builds back links.

There are many common ways to builds back links some are as:

Directory Submissions

Press Release

Form signs

Article Submission

Blogging

RSS and Feeds

Thrifty SEO can do all these for you and build up a huge network of back links for your website.

Link Building/Link Popularity

For a Search Engine Optimization Strategy Link building is one of the most important processes. There are two ways of building links to your website. One is for submit to free directories or pay a certain fee to get your site listed in the directory. Another way is to pay a webmaster to link to your site and second one is more economical and powerful by Thrifty SEO.

Some benefits of submitting your site to quality of web directories are:

1. Increased link popularity resulting from one way links from quality directories.

2. Increased traffic from being listed in niche directories that is search by many people every day.

Popular directories give your sites maximum benefits. In case of paid directories you should look for evidence of value.

Today's Yahoo! And DMOZ Open directory project are the most popular directories on the web - The cost for a sites listing in yahoo directory is $299/year and Yahoo directory listing has direct benefits. If your website listed in the yahoo directory Google and other popular search engines give your website added importance.

Like Yahoo DMOZ (OPD) - DMOZ, also known as the Open Directory Project is a highly popular directory but, DMOZ (OPD) listing is free. DMOZ (OPD) listing is still valuable as a lot of free web offers. Many directories like the Google Directory and many others are powered by the results from DMOZ, which can help generate quality traffic to your site.

For submission to DMOZ, however takes a time, it may be because demand is more then the capacity of editors. Some feel the open directory project is dead and has not much value it has a few years ago, and may not be catch up with its backlog of pending sites. Don't go overboard with the submissions and try to get listed in each and every directory.

If you can find better deals purchasing links on authority sites in your niche, go for them.
Or you can also ask go for reciprocal links with other sites relevant to yours. Because in the most cases, directory listed is useful only for the link popularity. Directory submission is a small part of your overall online marketing strategy. Thrifty SEO is one of the best choices for building your websites link popularity. In the Thrifty SEO you can find the quality links for your websites which help your websites for getting strong position in SERPs. So don't hesitate go for the Thrifty SEO.

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Managing Your Opt-In Mailing List

You Have Some Opted-In Subscribers. Now What?

If you've made it this far, you have a pretty good idea of how to start an opt-in mailing list. You have learned the basics of driving traffic to your capture page, and you understand the importance of a compelling free offer to entice readers to fill out your opt-in form and join your mailing list.

Now comes the real work.

All the effort you have put forth up to this point can be totally wasted if you don't take the time to properly manage your opt-in mailing list.

You can't just collect subscribers, then start blasting them right away with sales letters. If you intend to profit from your opt-in mailing list, and after all that's the whole point of building one, you need to approach your opt-in marketing campaign in an intelligent fashion.

Building a relationship with your new opt-in mailing list is a must. You want your subscribers to see you as a friend, and a source of good information, and not as somebody who just wants to sell them something.

Think about some of the products and services you spend money on. You probably have a favorite grocery store, where many of the cashiers recognize you. You may have a favorite gas station, or a mechanic that you use on a regular basis to maintain your car.

If you have pets, you probably take them to a vet you feel comfortable with. It's a safe bet that you spend most of your money with people who have treated you well and worked hard to satisfy your needs.

Most readers prefer to buy from individuals and/or businesses they feel comfortable with. This type of relationship is built over time.

A free e-course is a great way to start the process of relationship building with your opt-in mailing list.

As long as you are offering quality information, your subscribers will appreciate the fact that you are teaching them something for free.

Always give first, and ask later. Don't try to sell your subscribers anything until you have provided them with plenty of solid, useful information, and maybe even a couple of nice freebies.

Let your subscribers know who you are, and how they can get in touch with you. People are not going to respond well to a "webmaster" or to some silly username.

Always use your real name (first and last) as the "from" name when you send emails to your opt-in list. And most importantly, let your personality take over. Be yourself, and have fun with it! Your subscribers have to relate to you before they are ever going to buy from you.

Of course not all of your subscribers are going to like you or what you have to offer. You'll have people that unsubscribes from your opt-in list, and guess what?

That's a GOOD THING.

I know you're thinking, this guy is absolutely out of his mind.

Unsubscribers are a good thing?

Yes they are.

Okay, before you call me crazy, let me explain. Not everyone is going to like you, just as there are people that, for whatever reason, you don't like or what they have to offer.

The purpose of building your opt-in mailing list and building a relationship with your opt-in list is to get your subscribers to trust you and want to hear from you so that they WILL buy from you.

You are building your opt-in list so you can eventually promote your products and services to and make money, right?

What's the point of having subscribers on your opt-in list that really don't care for you and will never buy from you?

Cutting those people out is a good thing, so please don't be alarmed about getting unsubscribers.

Condition Your Opt-In List

Send valuable information to your opt-in list on a regular basis. Then, when you have an offer for them, they're already looking for your name in their inboxes.

Let your subscribers know up front that you plan to contact them often. The idea here is to get your opt-in list used to the idea of receiving messages from you. Also, when the time comes to refer a product or service to your subscribers, do so with confidence.

Present your offers with authority, and make it clear that your subscribers will benefit from following your recommendation. Again, the idea is to get your opt-in list used to the idea of receiving your recommendations in good faith.

However, nothing will destroy your credibility more quickly than recommending a program that turns out to be garbage.

Most of us have a few favorite subscriptions. You know, the emails you look forward to getting and are happy to read as soon as you find them. I'm more likely to buy from these lists, because I feel like I've gotten to know and can trust the publishers.

Do you think that they occasionally make money from me purchasing their offers? Of course they do. But what's wrong with that? They have proven themselves to be a valuable resource by providing solid information. Maybe they have helped me make money or save time.

Whatever the case, a relationship has been built, and I have been conditioned to expect emails from these people. More importantly, I have been conditioned to trust the recommendations of these opt-in list owners, which makes me more likely to buy from them.

Once you have your opt-in list conditioned to expect your emails, stay on track. Some type of regular mailing schedule is important.

For instance, if you're loading subscribers into an autoresponder series, be sure to set the follow-up messages at regular intervals. Or, if your opt-in list is based on the premise of a weekly update, make every effort to send out on the same day each week.

Additional communications are fine, as long each message contains something of value. But the most important thing is not to fall behind on your mailings, thus allowing your subscribers to lose the connection you have worked so hard to build with them.

Also, be sure you are giving your subscribers what you promised them on your capture page. If you invited them to subscribe to a newsletter about affiliate marketing tips, don't send them adverts about discount auto parts.

Sending something a little different from time to time might work if you have built a very strong relationship with your subscribers, but the general rule is to stay focused on the topic you promised your subscribers when they opted-in.

Give good information and let your personality come through. Don't sweat the unsubscribers, and keep in touch with your opt-in mailing list on a regular basis.

Follow this simple formula to become successful in managing your opt-in mailing list, and you will be surprised how your business will grow.

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