So why would you consider software to conduct your Keyword research, you may ask yourself?
One of the main and important reasons is the ability to save huge amounts of time on conducting research for profitable Keywords for using with Adsense content pages or looking for effective Keywords for your Google Adword campaigns. The phrase time is money is no truer than when attempting to do this type of research manually.
Ok, first things first Brad Callen in my opinion has excelled in developing a user friendly interface, I personally own both Keyword Elite and Seoelite, which is another of Brad's software developments, more of that on another review, but for now lets concentrate on the benefits of Keyword Elite.
When you start with the software it provides you with 5 projects:
1. Create a Keyword List
2. Analyse Pay Per Click Listings
3. Select a Keyword List
4. Analyse Keyword Competition
5. Spy on Adwords Competition
Project 1-Creating a Keyword List
This allows you to enter your desired keyword or phrase, you are provided with options telling Keyword Elite where you wish it to collate it's data from.
The options include:
Overture
Google Suggestion Tool
Yahoo
Ask.com
Misspelled Keywords
You are also provided with the option to use Wordtracker and or Keyword Discovery, dependant on having accounts with these. Whichever choices you take Keyword Elite can return up to potentially 10,000 keywords.
I'm sure you can see how this could not only provide large keyword lists but also significant time savings.
Project 2-Analyse Per Per Click Listings
If you are actively conducting research and implementing strategies with Google Adwords campaigns, then I believe project 2 would be of immense assistance in your campaigns.
So what is project 2 about?
Firstly, keyword lists from project 1 can be uploaded into project 2. Although possible, it is unlikely that you will wish to analyse all your keywords on your list. Keyword Elite allows you to select from the list the words that you wish to specifically research.
It takes your selection and searches all the major PPC search engines, you can see it's progress in the thread view and when finished you can view the results within the report view.
Within the report view this is where you will find an immense amount of valuable information, including the KEI or (Keyword Effectiveness Index), which provides a guide to the profitability of that Keyword.
Other information included is the CPC (Cost Per Click) and the average amount of time a word is clicked on.
Keyword Elite will show results for this information and more including detailed analysis of your competition, and does this for Broad,Phrase and Exact matches.
Furthermore it allows you to use this analysis to launch an adwords campaign without going into your google adwords campaign settings. The whole system is organised to assist the user as much as possible.
Project 2-Continued..
Continuing with project 2 not only are you selecting popular keywords to use with google adwords campaigns, but you are also establishing profitable Keywords to incorporate with google adsense pages if you so wish.
So how does it work, Keyword elite creates your Keyword List and analyses the cost per click mentioned previously, at this point you can select the Keywords you wish to work with.
Right clicking on the selection allows you to create adsense pages. Keyword Elite searches for articles surrounding the Keywords chosen, on completion you are able to build adsense pages using one of three provided templates or you can select your own.
Keyword elite allows you to record your own preferences with regards to the adsense blocks and text, and your own publishing id, all in all a number of new pages can be created in a matter of minutes and with a google site map included.
Project 4-Analyse your Keyword competition
With this project you can select up to 100 competing websites. You enter your keyword phrase and Keyword Elite goes to work on analysing your competition and provide results on how many sites are competing, how many searches are taking place.
It provides details pertaining to the individual site, such as its PR (Page Rank), also the keyword density shown within the content. Apart from this you can see how it is optimised for keywords in the title, alt tags and much much more.
spending sometime on this data could save a vast amount of time and possibly money in assessing whether you are focusing on the right niche. Is it too competitive?, is this a battle you can win or should you be spending your time looking elsewhere?.
The great thing about this project is its ability to allow you to be armed with this information in advance of any major involvement in a particular market or niche.
Project 5-Spying on your Adwords competition
With project 5 you can see what success your competition is having with your selected Keywords or market, you can see which keywords are been bid on and what levels of success are being experienced.
With keyword elite you can see which ads are effective, you can select how many times a day Keyword elite completes this research, once twice or three times a day. This allows you to build an audit trail so you can view the history of a campaign.
Covertly you know the Keywords, the ads of your competition and when they are making changes to ineffective ad campaigns.
In summary although I have mentioned the benefit of it's time savings Keyword Elite is and remains more than that. The software is designed with the user in mind and operates five effective projects all designed to provide the user with an unimaginable amount of valuable data, which in my opinion would either be impossible to find manually or would be prohibited by the time required to constantly conduct the research to the same effective standards.
Christopher Raine invites you to receive two valuable Free reports on the subject of Google Adwords and of Adsense. Please go and visit: http://www.internet-marketing-4u.com/Keywordelite.html and find out more.