Boosting Search Engine Visibility with Press Releases

Any individual or organization can be like the big boys and issue press releases. They are an effective publicity tool, and with the rise of the internet, an online press release can be seen by many people and enhance the visibility and traffic to your website.

There are many online venues for distributing press releases to the vast online audience. In fact, many companies even offer free distribution of press releases on the internet. Such companies like PRWeb www.prweb.com and PRLeap www.prleap.com collect press release submissions onto their websites and then market the endless stream of information to journalists and other online publications. These distribution companies also gladly offer RSS feeds in a variety of categories that any website owner can use. These companies make their money by selling advertising on their high traffic sites and by soliciting paid services from the people and organizations submitting press releases.

The paid services offer enhanced distribution to subscribing journalists along with better placement among the hundreds of press releases that can be posted on any given day. However, even opting for the free distribution has many advantages. Readers and users of the content at the distribution company will feel free to take the content of your press release and publish it elsewhere on the net because web publishers and bloggers are always looking for fresh content. This has the effect of spreading information about your company around the internet along with links back to your website as long as you included your website in the press release. Readers of your press release will often even click through to your website from the press release if your news is compelling to them.

Along with having people reading about your company and visiting your website, the distribution of your information and links on the internet increases the visibility of your content and web address to search engines.

Issuing online press releases also gets your companys messages and news items into the editorial content of other websites. Just like in the print and broadcast worlds, having your message appearing as editorial content in online media allows it to be read more often than advertising as well as being cheaper than advertising. Press releases, when used in conjunction with advertising, are also building name recognition for your organization and legitimacy, which will increase the power of your other marketing messages.

And of course a big advantage could come from an online press release when a reporter actually calls to do a story about your company. This basically cant happen unless you are using press releases as part of your publicity efforts.

Tracy Falbe is the author of both fiction and non-fiction books and ebooks on a variety of topics. Her latest ebook Creating Publicity with Free Online Press Release Distribution explains how to write press releases, how to integrate them in a marketing plan, and the ebook identifies companies that offer free and low cost distribution. http://www.falbepublishing.com

Link Building - Proven Strategies For Effective Link Building

Link building is a necessary part of website promotion. The only true way to have your website ranking well in the search engines is to build quality backlinks to it.

Sometimes, link building will happen without your direct input. This is when other webmasters or visitors see enough value in your website to link to it from their website or from a blog or forum. That is why you need an authoritative site - to gain natural backlinks.

For the remainder of the time, you need to be conducting regular link building campaigns. There are many ways to go about getting backlinks to your website. This article will cover some of the most effective methods of link building.

Link Directories

Submitting to free link directories is a good way to start your link building efforts. It can start off the process of search engine spidering, but rarely has a big impact on your rankings.

You need to track down the high page rank and high quality directories rather than low quality ones. Sites like DMOZ (which can be hard to get listed on) and Yahoo Directory are considered authority directories. Yahoo costs $199 to list your site, but most webmasters say that the benefits make the cost worthwhile.

Contacting Webmasters

This is the old-fashioned way of building links, but still the best way to get quality links on the sites that you want.

Because webmasters of popular sites receive so many emails requesting link exchanges, you need to make yours stand out.

You can offer them benefits or a premium spot on your site for their link. However, keep in mind that one way links are the best backlinks to get, so offering to send them free content for their site (with your website link inserted) is a better option.

Outsourcing

Outsourcing your link building can have positive and negative effects. If you outsource for $20 then you are going to receive very low quality links that will do more harm than good to your site.

It is only suggested to outsource to trusted, well-known link building individuals or services that do more than just submit your links to directories and spam blogs. A good link builder will cost you money, but it can be well worth it.

Effective Link Structure

Now that you know how some of the places and methods of building links, you need to focus on the links themselves.

Of utmost importance is your anchor link text. That is the text that surrounds your href tags in the HTML and the text that search engines use to give weight to your site from the link.

Mixing up your link text is ideal; so make a list of several keyword phrases that you wish to use as anchor text, ensuring that they include some of your main targeted keywords.

As mentioned, one-way links are the most effective links to build. They are also the hardest quality links to gain, but the benefits outweigh the effort involved in obtaining them. Failing that, reciprocal link building from quality, related and authority websites is well worth pursuing if your site is to rank well in the search engines.

Discover the most profitable website marketing strategies and secrets using the very techniques, knowledge and tools that have made internet marketers millions of dollars at http://www.dynamic4marketing.com/

Get Higher Google Ranking - Use This Easy Link Building Strategy

Higher Google ranking is possible by using this easy link building strategy

I am pretty sure that everyone knows just how important its is to have high rankings on the mother of all search engines Google, yup, if you are ranking well on Google, then expect to get much more traffic than your competition.

The problem is that many folks are not ranking well on Google and they really don't know what to do about it either, if this is your problem then you have come to the right article. If you want to have great rankings on Google then the answer is very simple, it is all about having quality backlinks that show relevance to your site or niche.

Linkbuilding is the answer when it comes to higher Google rankings and what I want to share with you today is a simple linkbuilding strategy that I use all the time for getting better rankings on Google.

Ok, the first thing that you must do is to find blogs that allow you to comment on them, well you say that this is nothing new, right it isn't, but we need to find blogs that have a "dofollow" tag and not a "nofollow" tag.

A dofollow tag basically lets Google or its spider crawl back to a site that the blog comment came from, a nofollow tag basically denies Google from giving you a backlink for the blog comment that you may have made on another person's blog.

Your goal is to dominate Google and get higher rankings, I explained that in order to get higher rankings you will need to get more 1 way backlinks, commenting on blogs that have dofollow is one of the ways we can build quality 1 way backlinks.

If you want to find blogs that have the dofollow tag, then go to Google and type "dofollow blogs", after typing this, you shall see some websites or directories that are dedicated to showing you blogs that have that awesome dofollow tag.

This linkbuilding strategy works and many have seen great results plus higher search engine rankings by using this strategy.

To learn more advance traffic generation strategies then visit http://www.OnlineTrafficPlan.com

Terry is a writer who likes to write about topics that spark her interest.

Search Engine Optimisation Services Specialist Discusses Press Releases In SEO Part 12

This is extremely good for you because the search engine spiders see this as other places pointing to your information and so this definitely helps improve your search engine ranking. This has happened to many SEO specialist s many times where they have found their information in many places that they did not know even existed. This all happens automatically as it is the nature of the internet and the search engines. Press releases initially are more valuable to announce your website than writing an ezine article to achieve the same purpose from a search engine optimisation stand point.

Press releases are more effective in the beginning. Follow up your press release with an ezine article. Ezine articles are also very powerful because you can become more personal in the content than you can with the '3rd person' concept in press releases. You must remember that the better people feel about doing business with you the more likely your business will succeed. This is the value of ezine articles as they are more personal and people friendly.

Ezine articles stay at the top of the search engines for much longer than press releases. You can always go back and revise your press releases to make them more SEO friendly. You can add more content to them. Re-index or hand submit them every time you add extra good content to them and those press releases will pop back up onto the search engines. Write a press release every day for at least three weeks announcing your website. Then follow them up with a set of ezine articles every day, also for about three weeks and watch how these search engine optimisation techniques improve your ranking.

This should set you up nicely on the search engines. A technique that is extremely effective is to write the press release content. Take that content place it into an ezine article and write an extra paragraph at the bottom of the press release content to form your ezine article. Then take the content of the Ezine article and add an extra paragraph of focussed original keyword specific content and submit it to your blog. Then lastly take the content of your blog post and add an extra paragraph of focussed original keyword specific content and submit it to your forum. In each case every article or post described above is as seen by the search engine spiders as original content due to the extra paragraph of content added respectively. This is extremely powerful and effective search engine optimisation at its best.

Clyde Thorburn
Search Engine Optimisation Services Specialist
Johannesburg South Africa
http://www.mortgageleadgenerationonline.com
clydesseoservices@freemarketingsystem.net
Landline: 2711 432 2225
Skype ID: clydethorburn
Yahoo IM: crthorburn

How to LINK Your Keyword or Keyword Phrase Effectively - SEO Tactics

Our next course of action deals with adding a specialized link on our web page. Not that any link is any more uncommon from the next but this one is directly related to our Key Phrase. Typically, in the navigational section of the website there is probably a link called "Home". In my opinion, this is a impotent link.

Now do not get me wrong. Being able to get back to the home page is urgent but over time we, as surfers, have discovered that there are usually similar words or images that will get us back. We are not so stupid in that regard.

Most of the time at the bottom of all of my web pages I add a copyright line with my website link. I learned that if I changed the Text portion of that link it would give me an added boost for my overall Command influence for my site as a whole.

So now I use my reserve word phrase "Lynchburg Web Design" and I link that to my domain name.

Remember from my previous article that our Keywords are what the Search Engines use to bring us into focus. By accumulating these keywords into certain HTML tags and establishing a uniqueness in the content will advance us by surpassing many similar websites.

So does that mean we can position volumes of these links on our web pages and it will help? No. Generally, I do not exceed two links. The Copyright line I described above and the Home link are the only two I add. I believe my users are smart enough to be apprised of how I implement it and how I mean for it to be used. If you begin adding many of these type of links on your page then you might be thought of as a spammer for your web page. Do not fall into that type.

Stay tuned for all of my lessons and I will show in a accurate manner how I came from the enormousness of the Internet to the Top 10 for my Keyword Phrase. You may also visit my website where my lessons here include images to try to explain the alterations that I have performed.

Copyright (c) 2007 Buddy Shearer

Buddy Shearer is not a sought-after Internet marketer but rather a regular guy trying to make a living. He can be found building up SEO Positioning Services and other useful information.

Link Building & Development - Trump Card of Successful Internet Marketing

One of the key aspects of internet marketing is link building. Every successful internet marketing strategy must have link development in its marketing mix. Links reflect contribution, inherent value, relevance and influence on the web. When you start building links, do it in a systematic way by focusing on your market and target audience as links from relevant topics would not only garner targeted traffic but it's more likely to convert.

There are endless potential sources of links on the web. To be faced with so many link opportunities can be unnerving, and it poses the questions of: where does one start? What links matter, and what links don't? How does one find a "good" link in an endless sea of potential link sources? The answer is simple - links have two primary audiences: visitors and search engines. Link building strategies need to be built keeping in the above factors. Building links with relevant websites brings targeted audience while it brings credibility with the search engines. It's not just the quantity of links, but the quality and the relevance of the sites that are giving them matters. We've seen many sites outrank competitors with less incoming links by garnering quality relevant links compared to websites who undertake building links en masse.

There are many different ways to approach link building. Google Webmaster Tools says that in order to gain SERPS (search engine results page) you should have high quality sites linking to yours, which is termed a backlink. The most effective link building and development strategy is one that keeps it targeted audience in mind rather than search engines entirely. Link Building starts with creating quality content for your niche, keeping it simple so people can understand and spread the message. The next approach is mark your website's presence on blogs, social networking on topics relevant to your niche to get the word out about your website. Some of most popular social media sites are Digg, Reddit, and Propeller. When commenting on blogs look out for DOFOLLOW Blogs as they can definitely optimize your SEO efforts and bring an increase in web site traffic, and make sure to stay away from spamming. Articles are important when it comes to building links to your website as you get relevant links from webmasters for providing quality content to their website. Press Releases are one of the most effective platforms to be used to spread the word around and at the same time getting relevant links and traffic to your website. The above list is not exhaustive but only indicative. Of course there are many more ways for you to build traffic and links. In a nutshell; building link popularity takes time and effort. Make sure you keep your niche and audience in mind.

Greymindz is a leading Search Engine Optimization company and your partner in link building to build quality links for your website to increase website's relevancy and getting targeted traffic for your website.

Amaan Goyal is a SEO & SEM expert. He is the CEO & Founder of Greymindz LLC based in Arizona, providing affordable and innovative Search Engine Optimization, PPC and Web Designing solutions. Please visit us at http://www.greymindz.com

Paid Link - Good, Bad Or Evil?

Should you buy links? Google is said to not like paid links. As an SEO, I am still not sure! How easy would it be to make your competitor at the top of the search engine rankings loose their number one spot by buying a few paid links for them? The only problems with this idea are the fact that 1 it's unethical 2 it's costly and 3 it might do more good than harm!

I think that buying a few well targeted links with sites that are very relevant to your own site AND will actually bring your some traffic maybe a good idea. This is not to say that I don't make my clients fully aware that Google is said to frown upon this practice before I ever suggest buying a link. I try every method available to me before I go ahead and suggest that maybe we should try purchasing a well targeted text link.

Basically, you need to follow the Google informal corporate motto, and 'Don't be evil'. If you are trying everything and are still not getting anywhere, it might be time to start looking for that link. There are many link brokers available and some of the big webmaster forums can help you find a related URL.

I would suggest that if you do think about buying a link, make sure the site has PageRank and does not have more than 10 outgoing links if possible. The less outgoing links on a page the better - so it would be a good question to ask how many links they intend selling.

My final point though, would be to try ethical ways of getting to the top before you consider buying a link - everything is achievable given enough time and back links! If you bombard your site with hundreds of paid links, you run the risk of loosing all the good work you have put in already.

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